How to synchronize your online store with Amazon?

How to synchronize your online store with Amazon?

For a merchant, syncing their online store with Amazon can be crucial if they sell on Amazon. Indeed, Amazon being one of the most popular marketplaces, you can considerably increase your sales. However, it is important to note that businesses face certain challenges when managing their Amazon site and account. One of these challenges is ensuring you have accurate data on both platforms. In other words, if your product is out of stock on your website, this information must be the same on Amazon to avoid frustration. In this article, we will see how to automate data synchronization. Using popular tools as a reference, we will give you some examples of solutions to use.

An overview of Amazon and its proposals to merchants

Amazon, the undisputed leader in the online sales sector, is a company whose reputation is well established. It has established itself as a dominant force in the world of e-commerce thanks to its innovative solutions, allowing consumers to purchase thousands of products from all over the world, from any location. How to synchronize your online store with Amazon? Amazon’s very existence is based on an essential synergy with the merchants who offer their products for sale on its platform. Over the years, Amazon has developed infrastructure such as sophisticated warehouses and efficient delivery systems. However, its business model continues to depend primarily on items posted online by sellers.

How can a merchant leverage Amazon?

If you manage an online store and are struggling to gain visibility to effectively promote your products, Amazon represents an opportunity that should not be overlooked. By creating an account and registering as a seller, Amazon will put you through a series of checks before allowing you to publish your products on its platform. Depending on the subscription level chosen, you will have access to various options to facilitate the management of your offers.

Product management options on Amazon

To manage your products on Amazon, you generally have two main options:

  • Manually : This method allows you to add your products one by one to the platform and make adjustments based on the information you have. While effective for small inventories or one-off adjustments, this approach can be time-consuming as your product catalog grows.
  • Automation : Bridging your website and Amazon through automated sync tools is an optimal solution for merchants looking to efficiently manage large inventories. These tools allow real-time updating of stocks and prices. Product details, ensuring consistency between your online store and your presence on Amazon.

Benefits of Selling on Amazon for Merchants

Selling on Amazon opens the door to a global market, offering unprecedented visibility to your products. In addition to benefiting from Amazon’s brand awareness, you gain access to advanced analytical tools to track your sales performance, understand your customers’ preferences and adjust your strategies accordingly. Amazon also offers various programs, such as “Fulfilled by Amazon” (FBA), which can simplify logistics management and improve customer experience through fast and reliable delivery services. How to synchronize your online store with Amazon?

How to synchronize your online store with Amazon?

Now that we’ve had an overview of Amazon and how it can help merchants, we’ll look at how to sync products. As we mentioned above, you can manage your products manually or automate the management. In this section we will talk more about automation. In summary:

  • Choice of synchronization tool.
  • Configuring the integration.
  • Product synchronization.
  • Order and inventory management.
  • Monitoring and adjustments.
  • Some tools per platform.

1 – Choice of synchronization tool;

The choice of synchronization tool depends on the web solution you are using. Indeed, depending on your web solution, there may be fairly easy tools to establish the connection. As an example, on Magento, you can use Magento 2 Amazon Integration Or Amazon Connector for Magento 2. If you use WordPress (WooCommerce), You can use Amazon Fulfillment (MCF) for WooCommerce. To better find solutions for your website, Google can be your ally. You can simply go to Google and search for xxx Amazon Integration Tool. (You can replace xxx with the name of your solution. As an example, If you use Shopify, the search could be: Shopify to Amazon integration tool. Google will certainly offer you several options. Among its options, we recommend to do advanced research. You need to read between the lines of the description to understand what it offers you. It is also important to look at reviews from other customers.

If your web solution does not have an Amazon Integration option, you can opt for creation. At Prositeweb , we can help you in this regard. Our team can support you in the creation and integration of solutions linked to Amazon. Contact us .

2- Configuration of the integration;

Once you have opted for an integration tool, it will be a matter of configuring it. This step will involve connecting your data to Amazon. It will eventually be a question of matching your data with Amazon fields. You could also validate that your integrator respects Amazon specifications.

3- Other steps

Other steps you need to follow are:

  1. Product sync : Map your products between the two platforms. Make sure each product on your e-commerce site is correctly linked to its equivalent on Amazon, considering product variations such as size or color.
  2. Order and inventory management : Set up inventory sync so that any inventory changes on your site are automatically reflected on Amazon, and vice-versa. This includes updating stock levels, but also managing orders so that any sales on Amazon are recorded in your order management system.
  3. Monitoring and adjustments : After the integration is in place, regularly monitor performance and possible timing issues. It may be necessary to adjust settings or troubleshoot specific issues that arise.

Some examples of tools to synchronize your online store with Amazon

Do a little research on Google, you will definitely find several applications. To make it easier for you, we offer you some examples here. We advise you to take the time to read and understand the advantages and disadvantages. It is important to point out that our goal is not to highlight one solution over others. Indeed, we believe several solutions are better than those we will propose. Therefore, taking the time to evaluate better will help you better in your process. You can also contact us for support. Our team can, for example, support you in choosing the solution, implementing it and offering maintenance.

Some online store synchronization solutions with Amazon

To sync an online store with Amazon, merchants have several popular connectors and integrations at their disposal. These tools make it easy to manage inventory, update prices, sync orders, and much more. Here are some examples of popular connectors that help effectively bridge an e-commerce site and Amazon:

M2E Pro

Specially designed for Magento users, M2E Pro allows you to manage Amazon, eBay, and Walmart listings directly from the Magento backend. It is a powerful tool for inventory synchronization, order management, and sales optimization across multiple channels.


Sellbrite offers a simple solution for selling on Amazon, eBay, and other marketplaces from a single interface. Compatible with several e-commerce platforms, including Shopify, WooCommerce, and BigCommerce, Sellbrite facilitates multi-channel management by centralizing inventories and orders.


Known for its robustness, ChannelAdvisor is a cloud platform that helps brands and retailers optimize their sales on Amazon, eBay, and over 100 other marketplaces and online sales channels. It provides advanced tools for inventory management, advertisements, and performance analytics.

Shopify Amazon Integration

For Shopify users, the direct integration with Amazon makes it easy to link their Shopify store to Amazon, syncing products and managing Amazon orders directly from Shopify. This significantly simplifies multi-channel sales management.


Codisto is a marketplace plugin that connects to Shopify, Magento, WooCommerce, and BigCommerce, allowing users of these platforms to sell on Amazon, eBay, and Google Shopping. It stands out for its ease of use and its ability to manage product lists and orders in real time.


Specializing in e-commerce accounting, A2X automates accounting for Amazon sellers by integrating Amazon with accounting software like QuickBooks and Xero. It simplifies Amazon’s revenue reconciliation, automatically managing sales, fees, and adjustments. Each connector has its own benefits, features and pricing structure, allowing merchants to choose the tool best suited to their specific needs. Using these connectors can significantly reduce the time spent managing product listings and orders, while improving data accuracy and operational efficiency.


In conclusion, connecting your online store with Amazon can be very easy if you have the right resources. By following our tips above, you can easily integrate your website with Amazon. However, if you are not tempted to invest the time in this sometimes complex task, contact us . We are experts in online store development and solution integration. Our team can offer you the support you need to boost your sales.

Gilblas Ngunte Possi

Gilblas Ngunte Possi

Founder and Full-Stack Developer at Prositeweb.

My proficiency with modern tools and a keen analytical sense regarding information technology enable me to provide superior guidance in the development and implementation of your web solutions.

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