Do you aspire to offer your audience practical sessions in the form of videos and are looking for advice on creating a video platform with subscriptions? In this article, we’ll share with you the key steps to making this vision a reality. According to our analysis, many entrepreneurs launching into video platforms end up giving up or opting for YouTube. Indeed, setting up a dedicated platform with increased control generally requires substantial investments in resources. This includes the need to have efficient storage space (especially crucial with a multitude of videos) and to invest in a secure solution. We will explore these steps together based on a concrete experience carried out within Prositeweb.
The options available to you.
To set up a video platform, you generally have three options:
1- Use existing platforms such as YouTube, Facebook, TikTok, etc.
You can create a channel on popular platforms, work on growing your audience, and this process is usually very simple. All you need to do is have an account and then post your videos to attract viewers. The revenue generated depends on the number of views and monetization. With a large number of subscribers, you can enable monetization and receive compensation based on the significant number of views on your videos. However, this option is not ideal if you plan to make video production your primary source of income. However, it is rather suitable for those looking for residual income.
2- Create your website and host your videos for your audience;
If you want to have total control over your platform and directly monetize your content, creating your own website is a more suitable option. Host your videos on your site, giving you the flexibility to set your own rules and pricing. This, however, requires an initial investment in development and hosting, but offers increased flexibility and the ability to build a loyal community directly on your own platform.
3- Use specialized streaming platforms;
There are also dedicated streaming platforms that make it easy to create a custom video platform without having to deal with the complex technical aspects. These services often provide built-in monetization features and allow you to customize your space without requiring in-depth web development expertise. Each of these options has advantages and disadvantages, so choose the one that best suits your specific goals and needs.
Create your site with a streaming platform (Case of Vimeo)
We particularly worked with a client to create her streaming platform with Vimeo. You can find out more about the project via this link: Pilate By Emma, I invite you to visit Emma’s website . Below are the steps:
Creation of a mini website to better talk about you
In order to highlight your services, you can create a website. This website is not necessarily on a streaming platform. Indeed, you can, for example, on your website have:
- A home page that links to the sections,
- The about you page
- The services you offer
- Your contact information.
Creating a Vimeo account
Vimeo , although not as popular as YouTube, allows you to make a full living from your videos. For example, you can:
- Publish videos like on YouTube and share Vimeo links.
- Or point your channel to your domain name.
With the option of adding your domain name, you have a better chance of promoting your brand. In addition, you can make your videos private and entirely reserved for subscribers. I invite you to visit the Vimeo website and read their conditions to better understand how it works. We are also available to assist you in the process. Contact us . So, you will find an example of what a subscription video publishing platform looks like via this link . See also screenshot.
Publication of videos.
Obviously, once you have created your account, you will be able to publish your videos directly from the site and see it appear on your domain name.
To create a subscription video platform that lasts over time, you should preferably choose a streaming or social media platform. If you have the necessary budget, creating a 100% dedicated platform is ideal. Streaming platforms like Vimeo allow you to configure the subscription option. However, social media allows you to make money by monetizing. As for the steps to follow, it might depend on the option you choose. If you have a project in mind, contact us .