What does a search engine optimized website mean?

A website optimized for search engines (SEO, for Search Engine Optimization in English) means that it is designed and structured in such a way as to improve its visibility and its ranking in the search results of search engines such as Google, Bing or yahoo. The goal is to drive more organic (non-paying) traffic to the site by appearing high in search results for relevant keywords and phrases. Here are some important aspects of optimizing a website for search engines:

1. Quality content: Create unique, informative and relevant content for your target audience. Search engines favor sites that offer added value to users.
2. Keywords: Identify relevant keywords for your content and integrate them naturally into your titles, meta descriptions, header tags (H1, H2, etc.), image alt attributes and body text .
3. Site structure: Organize your site logically, with a clear hierarchy and consistent internal links. This makes it easier for users to navigate and allows search engines to properly understand and index your content.
4. Friendly URLs: Use clear, descriptive URLs that reflect the content of the page. Avoid long URLs or URLs containing unnecessary special characters.
5. Loading time: Optimize the loading speed of your site by reducing the size of images, using a cache and minimizing the use of heavy scripts and plugins.
6. Responsive design: Make sure your site is mobile friendly and works well on different screen sizes. Google places particular importance on the mobile experience in its ranking.
7. Meta tags and schema markup: Use meta tags (title, description) to provide relevant information about your content to search engines. Also use schema markup (structured data) to help search engines better understand your content.
8. Link Building: Encourage link building to your site from other quality and relevant sites. Inbound links are an important factor in search engine rankings.
9. Tracking and Analytics: Use analytics tools, such as Google Analytics and Google Search Console, to track your site's performance, identify issues, and adjust your SEO strategy accordingly.

In summary, a search engine optimized website is designed to be easily discovered, understood and indexed by search engines, while providing a quality user experience.