Website more intelligently with heatmap
08 Août

Website more intelligently with heatmap

Gilblas Ngunte Possi

Heatmap let you see where visitors are clicking

I am amazed each time I open my #heatmap to see the percentage of click on each part of my website. Thanks to Lucky Orange for such a great analysis tool. In case you want to find out more, Lucky Orange is online software that is used to record all the activities on your website. In fact, with the tool, you have an idea of how a visitor left your website and what he/she did. Moreover, it suggests a heatmap that can help you in many ways. The heatmap will, for example, tell you the percentage of clicks on a page. With the heatmap, I can analyze the interaction of visitors on my website; and that helps me to know what my visitors are looking for.  Adding to that, I can easily make necessary changing to increase my conversion rate.

How did I start using it?

Just to give you a background, I was introduced to lucky orange by one of my friends @john Castel. As soon as I started using it, I started to understand why many websites do not convert visitors to customers. Some of the reasons are :
  • First of all,  call-to-action buttons are not in the right places. And so, people are clicking on places hoping to be landed somewhere else.
  • Secondly, the steps to the checkout or contact process are not clear enough. For that reason, customers will turn round and round on the website and end up leaving.
  • Thirdly, some of the features of websites are not always functionals on every browser. For example, for an e-commerce business, some users using chrome would be able to checkout easily while others with Explorer, Safari ... will leave after attempting to place an order unsuccessfully.
  • Finally, some pages are fully responsive on some devices.
There many things you can see when you start using analysis tools or heatmap. If you run a website with a lot of visitors coming in and you have no conversion, try Lucky Orange.  You can, for example. use that to see some mistakes on your website.
Do you need help setting up lucky orange or any productivity tool for your organization? Contact us.