What is Search Engine Optimization(SEO)?
SEO is a process to increase the quality and quality of website traffic. These are usually done by improving the quality of the website, content and applying best practices. In fact, the more you use SEO, the more you stand a chance to increase your traffic and conversions. Most of the recommendations are by Google algorithms which analyze users' behaviours and adapt their algorithm accordingly. It is then in your best interest to be aware of SEO best practices and make sure to improve your website. Reaching the standard and recommendations of Google is not always easy. However, there are some simple SEO hacks that you can do to make the whole difference.
Who can apply those simple SEO hacks?
Anyone can apply these simple SEO hacks. You don't necessarily need to have website development skills to implement this strategy. For WordPress users, I will recommend Yoast SEO that is easy and user-Friendly. If you are on other CMS such as Magento, there is a section for each content that you can use. Also, feel free to reach out to us, and we will be happy to help. You can as well find extension or plugins for any CMS you are using. These tools can help you monitor your SEO: Our SEO analyzer software, UbberSuggest (for keywords research) and Neil Patel SEO analyzer.
Some of the SEO tools' features
Run an extensive analysis of our most powerful servers. Stored reports make it easy to view progress and past work.
With our detailed website analysis, learn how to fix your SEO issues with clear definitions for each SEO metrics.
Side-by-side SEO comparisons with your competitors. See how your SEO can improve against the competition.
Ubbersuggest for Keywords
Ubbersuggest will show you all the keywords that are related to your domain name or niche. Moreover, you will be able to see a competitor website explaining how they use that keyword.
10 Simple SEO hacks for your Website
To find out all the SEO errors, you need to adjust; you can use one of the tools suggested above. As professional developers, we can also work together to provide a better service.
1. Add meta title tag to your pages
Make sure to add title tags to all your pages. One of the recommendations of title tags is to include the main keywords of the page. Ideally, your title tag should contain between 10 and 70 characters(spaces included).
2. Include Meta Description to your pages
Write a meta description for your pages. It is like a summary of your page. For instance, search engines use most of the time information from your meta title and meta description to redirect a visitor to your website. However, you need to make sure that your information about your meta title, meta description and content are related. Otherwise, search engines will end up penalizing your website. Meta descriptions contain between 70 and 160 characters (spaces included).
3. Make use of title tags.
H Title tags are HTML elements such as h1, h2, h3, h4, h5 and h6. When you use h title tags, they appear on the web page as titles or subtitles. Usually, search engines will use the h1 for search results if the page does not have a meta title tag. Use your keywords in the headings and make sure the first level (H1) includes your most important keywords. Never duplicate your title tag content in your header tag. While it is important to ensure every page has an H1 tag, never include more than one per page. Instead, use multiple H2 - H6 tags.
4. Add alt attribute your images.
The alt attribute is an HTML element used to specify an alternative text that is displayed when the image does not load. Additionally, visually impaired users using screen ready will be able to understand what the photo is about through the alt description.
5. Create a sitemap for your website
A sitemap is essential to specify which pages you will like the search engines to index. It is usually in XML format. In fact, with a sitemap, it makes it easy for search engines such as Google to index your website. If you want to understand how sitemap works or how to create one, please read this article.
6. Include a robots.txt file to your root directory
A robots.txt helps to control which type of bots can crawl your website. It is essential to use robots.txt file to block spammers that might want to scan your website in search of emails or other relevant information.
7. Find and replace broken links
Broken links can affect your ranking. First of all, it might have an impact on the performance of your website; and secondly, visitors on your clicking on broken links might be tempted to leave. To find broken links on your website, you can use https://pro-sitemaps.com/ that provide you with a sitemap with the list of all broken links on your website.
8. identify your performance issues and fix them
Your website performance affect the load time and hence increase the bounce rate. In fact, with a high number of website that exists nowadays, people are losing more and more patience with a slow site. That is the reason why you need to invest a little effort in improving the load time of your website. If you want to understand how performance can affect your SEO, please read the article "The Load time of your website kills your conversion rate." You can also make use of the GTmetrix or Google Speed test tool to identify what you need to fix.
9. Improve the responsiveness of your website
As you probably already know, the use of mobile devices and tablets has crossed 70% of the overall internet users. In order words, a website that is not responsive is losing more than 70% of potential customers. To improve the responsiveness of your website, I will recommend bootstrap, which is a powerful HTML CSS and js framework for the mobile site. With that framework, you don't need to create many websites for each size screen. If you use it properly, your website will automatically resize itself depending on the device your visitor is using.
10. Secure your site with SSL certificate
There are many advantages to using an SSL certificate. First of all, it will increase your ranking on search engines. Secondly, it reassures your customers that you care about their data. Finally, you protect your data against attackers. The cost of an SSL certificate is not that expensive. For a start, you can get one at less than 20$. If you want to find out more, please visit this website https://domain.prositeweb.ca/store/ssl-certificates
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