Data analysis is really important to get extra leads and avoid spending for nothing. In order to better explain, let us put it in context. You are becoming frustrated because all of your potential customers just leave your website. In fact, for many months, you invested your energy, all your resources, and even all your savings on your website. To crown it all, every day when you check at your traffic, you see that there are visitors; but no conversion. If you feel like this describe your current situation; please read this article for our advice. In this article, we are going to talk about how analyzing your data can give you a different approach on how to invest or manage your website.
Why is data analysis important for your business?Many Small and medium-size business owners are more enthusiastic to apply their ideas that they usually fail to understand that it is not much about them, but their customers. For instance; what you qualify as a great idea might not be as good as you think at the eyes of your audience. Data analysis can then help you to understand your customer needs. It can, for example, show your mistakes or where you need to focus on. Also, with data analysis, you can see your business from a different perspective.
How can data analysis help in website management?In website development as in any other business, analyzing data is really crucial. As an example, I had a chance to work with a marketing guru; John Castel that understood the power of data. He showed me lucky Orange which is a powerful tool to watch what your visitors did on your website before leaving. After only 4 days of usage. I was able to find and fix some of the website mistakes that I never saw before. Hence, as a business or website administrator, there are many advantages of using data analysis and some of them are:
Point out some Website errors
Understand your customers' needs
Improve/adjust your strategy
What can you use to analyze data or improve your website?There are many free/paid tools that can help you to analyze your data. However, the most important is the ability to understand what to do with those data. Below are some recommended tools to analyze data or improve your website.
- Google Analytic - It is a powerful free tool offer by Google. It gives you all you need to understand your visitors' behavior and traffic
- Lucky Orange - it is a paid tool with the started plan of $10/month that help you to see your visitors activities. It integrated a powerful recording tool
- GTmetrix - GTmetrix helps you to analyze your website speed to make it faster
- Pingdom - Pingdom incorporates multiple functionalities. In fact, with Pingdom, you can analyze your website speed, monitor your uptime, get your visitors insight ...