There is usually that frustration after the post-launch of a website regarding the time to start showing online. Most of us believe that create a great layout and adding enough content is the final stop to have extra traffic. Something that is not true. You may have a great website, entirely build and enough data and still struggle with visibility. Today we are going to discuss site ranking and some of the technics to speed up your organic reach. We will start with the assumption that you completed and build a great website.
Your pre-launch checklist
A couple of things may either delay your organic reach or can affect your website's reputation. Hence, before you even think of appearing on search engines, there are few things you need to cross-check. Some of them are:
During the development process, there are pages that we don't want to appear on the search results. For example, you may create some pages for testing purposes and forget to delete it afterward. Some CMS like WordPress, usually generate extra pages such as tags, authors pages and categories. If you didn't prepare a proper design for those pages, it might affect your bounce rate.An excellent way to avoid such types of mistakes is to generate a sitemap for your site. A free online sitemap generator such as https://www.xml-sitemaps.com/ can help you to create a full xml file that you can process. As such, you could go in the data generated a cross-check if there are unwanted pages.
Any developers would use their preferred browser for coding. However, building a website on a specific browser never guarantees that the site would work on all the browsers. For example, some of the features of your site may Work correctly on Chrome and not on firefox or Microsoft edge. Browser compatibilities issues may make you lose valuable opportunities. And especially when you have a transactional website.Validating your site on various browsers is technically not possible unless you have multiple computers or many browsers install on your computer. I would recommend using automated online tools to do that — fortunately, there many tools that can help you achieve your goal. One of the tools I usually use for that purpose is Browser Stack. With Browser stack, you can do various types of testing, including automated browsers compatibilities.
Check for Markup errors
Few people would write perfect code. Whenever we build a website, they are always a time we miss to close HTML tags or use syntax that is already obsolete. Thanks to W3C that offers a server to check all the markup mistakes. To use W3C Validator, visit the site https://validator.w3.org/ and enter your URL in the input field and click on check. In less than a minute, the online tool will generate a list of mistakes that you need to address.There are many other things that you could do, such as:
What you need to do after your website's development is completed will help you a lot with traffic and conversion. Read this article to get some ideas.The next step after the development of your website is essential. Even though people mistakenly focus on the development process, one needs to find a way to monetize the site. To achieve that, you need to put in place a marketing strategy to make sure that your website generates leads or sales. In this article, we will give you a cheat sheet for the next step. We will, for example, explain how you can make use of some free tools for SEO. We will also give you automated tools that will make the management of your website much more manageable.
Cross-check if your website's development
I call this step 0 because it is something you need to do before completing the site. Most developers will naturally do it, but some will not. You need to cross-check that that website is completed. To do that, you can:
First of all, use GTmetrix to check website performance. Many people fail to validate that websites will perform well after the release, and as a result, the speed and User Experience are affected.
Secondly, you can validate the markup language with a w3C validator. W3C Validator can help you to confirm if HTML syntaxes used during development are up-to-date, or if all the tags are properly closed and much more.
Thirdly, you can use our SEO software to analyze your web pages and confirm if the SEO part is good.
Set up your Google Search Console Account
Google Search Console is crucial for the day to day management of your website. It helps you to register your sitemaps for an easy crawl. Moreover, it provides some useful pieces of advice such as responsiveness, not indexes pages or not found pages. If you are interested in creating one for your business, check out this link.
Create a Google My Business Account
Google My Business is a listing directory that can increase your local presence. When you fill-up the form, you provide your physical address, your activity area and business description. That information is displayed to people searching for a service related to what you do. To create your account, please visit this website.
Submit your website to Bing Webmaster tool account
Bing Webmaster tool is a little bit similar to Google Search Console in the sense that you have to submit your sitemap to be listed in Yahoo Search Engines and their partners easily. You can create your account using this link.
Configure your Google Analytics Account and add tracking code to your website
Google Analytics will give you a detail report about your website traffic. With Google Analytics, you can have information such, search density, visitors' locations, from where they accessed your website ...Once you create your account, make sure to add the tracking code at the header of every page. Depending on the type of tool you used to build your website, you might have to add it only once. For some CMS, there are places on the dashboard that can help you to achieve that. This link will redirect you to the Google Analytics website, where you can create your account.
Connect your Website to Social Media for easy sharing
Social media play an essential role in the promotion of your website. There are millions of people connected there every day. Hence, if you want to have more traffic, you can seize that opportunity to share as much as possible your website content on social media. Depending on the type of website that you have, you might leave your visitors to do the sharing for you. For example, if you have a blog or an eCommerce website, you can add widgets from AddThis to your blog pages to enable sharing. Adding to that, If you continuously post on Social Media, there are tools like enseadev that you can use to automate some of your sharing.
Automate some of your Processes
To increase the conversion rates, there are few things that you can automate. Some of them are:
email automation - create a process to automatically send a welcome or thank you message to your customers at subscription
SEO Automation - Monitoring your SEO and receive weekly notification regarding the state of your SEO.
Desktop Notification - Automatically send notifications to your customers or subscribers whenever you update your content.
Thanks for taking the time to read my article about the next step after your website's development, If you need you or a company to assist you in some of the stuff post-development; please contact us.