If you completed with the development of your website, you could use our tips to drive traffic on your website. We believe that a website is just a beginning. Many people usually believe that building a website is enough to get traffic and leads. It was probably true a couple of years ago. With a considerable number of Websites on the internet (about a billion and a half), you have to do more than just building a website. In today's article, we will elaborate on ten tips to drive traffic on your new website. We will assume that you have validated all your website, and it is already published. If you want to know how to verify the quality of your website, you can read "How to validate your website before publishing? Six elements to take into consideration."
Why should we care about website development next step?
What you need to do after your website's development is completed will help you a lot with traffic and conversion. For instance, the next steps after building your website are essential. Even though people mistakenly focus on the development process, one needs to find a way to monetize the site. To achieve that, you need to put in place a marketing strategy to make sure that your website generates leads or sales. In this article, We will, for example, explain how you can make use of some of the online tools to drive traffic to your website quickly. Note that it takes time, patience and adjustment to reach the top of expectations. We will also give you some automated tools that will make the management of your website much more straightforward. Below are a couple of reasons why you should think about the next step after you complete your website.
- Let people know that you just build a website. Unless you inform people about your website, people may not notice it. For instance
What should you do after you complete the development of your website?
After building your website, and making sure to do all the necessary validation, you will need to understand that users will not automatically come to your site. You then need to find a way to share your web link as much as possible. You also need to make it easy for Good bots to crawl your website.
Create a sitemap.xml for your website (1)
A sitemap will make it easy for search engines to crawl your web pages. Hence, if you have one, you can place it at the root directory of your site. Moreover, you can submit to some of the primary SEO tools like Google Search Console and Bing Webmaster tool.
Create a file robots.txt to control how bots access your website (2)
Even though you want to ensure that search engines crawl your web pages, you will not want the bad bots to slow down your site. The file robots.txt will enable you to give a directive to bots of search Engines about pages or directory to crawl. You may also use it to block some of them.
Set up your Google Search Console Account (3)
Google Search Console is crucial for the day to day management of your website. It helps you to register your sitemaps for an easy crawl. Moreover, it provides some useful pieces of advice such as responsiveness, not indexes pages or not found pages. If you are interested in creating one for your business, check out this link
Create a Google My Business Account (4)
Google My Business is a listing directory that can increase your local presence. When you fill-up the form, you provide your physical address, your activity area and business description. Information appears to people searching for a service related to what you do. To create your account, please visit this website
Bing Webmaster tool is a little bit similar to Google Search Console in the sense that you have to submit your sitemap to be listed in Yahoo Search Engines and their partners quickly. You can create your account using this link
Configure your Google Analytics Account and add tracking code to your website (6)
Google Analytics will give you a detailed report about your website traffic. With Google Analytics, you can have information such, search density, visitors' locations, from where they accessed your website. Once you create your account, make sure to add the tracking code at the header of every page. Depending on the type of tool you used to build your website, you might have to add it only once. For some CMS, there are places on the dashboard that can help you to achieve that. This link will redirect you to the Google Analytics website, where you can create your account
Social media play an essential role in the promotion of your website. There are millions of people connected there every day. Hence, if you want to have more traffic, you can seize that opportunity to share as much as possible your website content on social media. Depending on the type of website that you have, you might leave your visitors to do the sharing for you. For example, if you have a blog or an eCommerce website, you can add widgets from AddThis
to your blog pages to enable sharing. Adding to that, If you continuously post on Social Media, there are tools like enseadev
that you can use to automate some of your sharing.
Automate some of your Processes (8)
Here are a few things that you can automate. Some of them are:
- email automation - create a process to automatically send a welcome or thank you message to your customers at subscription
- SEO Automation - Monitoring your SEO and receive weekly notification regarding the state of your SEO.
- Desktop Notification - Automatically send notifications to your customers or subscribers whenever you update your content.
Create a blog (9)
A blog may be a great way to drive traffic to your website. With a blog, you can share valuable information with your target audience and hence increase your chances of establishing yourself as an authority in your fields.
Submit your website to local directories (10)
Local directories are also useful to get extra visitors on your website. Moreover, you get backlinks that will increase your PageRank on search engines. Depending on your countries, regions or city, there are various local directories that you can use. Below is a list of some of them.
You can use Facebook to create a page for your business or submit your business on their directory. As you probably already know, Facebook is one of the most popular social networks in the World. Adding your business on Facebook will increase your traffic and give a chance to get more leads.
iOS users have grown considerably over the years. IOS and Apple products are the second most used in the World. Submitting your business on Apple Maps will help you target people using Apple Maps.
Google My Business
As mentioned above, Google My Business is a simplified listing directory. When you add your company to the following website, you increase your chances to appear to people looking for local businesses. Google categorizes data per address, ranking, opening hours or types of companies. You can provide that information during registration to grow your business.
LinkedIn Company Directory
LinkedIn is the most popular professional network in the World. It is also a powerful tool to drive more visitors to your website.
Other business directories
- Yellow Book
Note that there are thousands of business directories online. If you want to find out more, you can go on Google and search for Local Business directories.
Request for customers reviews and add on your website
Your customers' reviews can contribute considerably to increase your organic reach and authority. Most of the search engines give more credibility based on what others think about your business. Hence, if you can ask all your customers to write a review about your business either on Google, Facebook or using a form on your site, it will be to your advantage. If possible, you can request for video reviews. It will make things even better.
The internet contains more than a billion of various types of businesses fighting to reach the top of search results. Hence, if you want to stay in the race, you should make sure to do all you can to improve your reach. There are probably more than what I listed above. But at the end of the day, if you understood that your website alone could generate sales, you will have learnt something.Thanks for taking the time to read my article about the next step after your website's development, If you need you or a company to assist you in some of the stuff post-development; please contact us.