Companies need natural ranking (SEO) to amplify the effectiveness of their digital marketing strategy. Do they really know the value of optimizing their site?
Optimizing your referencing will generally improve the visibility of a site. What other benefits can you get from it? Is it so important? Why?
Here are 10 reasons that will enlighten you and give you the necessary arguments to optimize your SEO. Regardless of your industry or the size of your business, you will discover why natural referencing (SEO) will allow you to climb the ladder of your development.
SEO builds trust and credibility
Any experienced referencing aims to establish strong links between an attractive design site, a unique user experience, and an SEO natural referencing, which makes it easy to captivate potential customers.
Google evaluates many things to judge the authority of a site. This authority is established in particular by:
- The quality of the links on your site(backlinks, inbound links). In fact, if your website links to external websites, those sites should have certain credibility or reputation. When you link to a website, you are telling search engines that it has something great.
- The quality of the internal links to your site (not liking, internal networking). Search Engines like google will easily crawl pages if they are inter-connected. Use the internal links as much as possible to refer to other pages of your website.
- The signals of the E-learning machine
- Optimizing your content marketing
- User behaviour.
Working the authority of a brand and its company is certainly the most important, far ahead of all other digital strategies. The problem is, you can’t establish that authority overnight. As in life, it is built over time.
Communicating the authority of a company takes time, patience and commitment. Speaking of engagement, don’t hesitate to communicate on the web, outside your site. This will speed up the successful implementation of your SEO.
If you are not on page 1, you will be invisible.
Did you know that around 3.5 billion searches are performed every day on Google? No matter what industry you are in, people are looking for information about your products and services. Also, around 30% results of the first and second pages of results are never clicked by Internet users. In other words, aiming for the top of the first-page ranking and referencing your site there is essential to the hope to obtain visibility.
Understanding SEO will help you understand your web environment.
The web and Google are constantly evolving; it is not easy to keep up with all these changes.
Staying at the forefront also means staying abreast of research developments. For example, writing web content is essential.
Understanding how to write will give you a competitive edge.
Knowing your web environment, including the techniques used by your competitors, will allow you to take and keep a good place.
SEO techniques are constantly evolving
It’s great to use the best SEO techniques for your internet marketing strategy. If this is only a short-term commitment, and you don’t regularly re-evaluate your site, it won’t really be successful.
The way people use engines is continually changing. Their research is evolving. To stay on the first page, ideally, you have to watch how Google changes the way it ranks its results in the first position.
Setting up an SEO watch and being proactive on the major loads of the Google algorithm will always be beneficial to you. The references that saw the Google Panda or Google Penguin penalty have come a long way. They allowed their client to maintain and even improve their SEO.
We know that Google continually adapts its algorithm (several times a day). The more you let go down your site, the more difficult the recovery will be. A professional SEO will help you avoid these pitfalls.
A natural referencing strategy is about the long term.
Improving your referencing has a notable impact on an activity from the first year. Above all, it will be beneficial for many years to come.
Considering the SEO evolution, implementing good basic practices, these will remain true. The more time, budget and offers you invest in it, the longer will be the validity of your reference.
Your website will stay ahead of its competitors longer and more easily.
Impacts of SEO on the sales cycle
Today, whether it is before going to a store or making an online purchase, we research the web. This is also one of the great interests of the internet.
So, there is no doubt that a good position on Google will positively impact the sales cycle. Imagine you did a search and could view services offered by different companies. A person is looking for “how to get the measurement of my property.” If she comes across a surveyor site that answers this question precisely, would she not then tend to use his services?
A company and a brand must be visible where its activity is researched. Local referencing also goes in this direction.
Local SEO translates into engagement, traffic and conversions.
With the increasing use of smartphones, local SEO has become essential for the success of SMEs.
Local natural referencing aims to optimize your digital presence in a specific location (district, city, region). The goal is for people near you to find it easily and quickly act on your behalf.
Professional SEO does this by inserting quotes from local clients, local partners and most importantly, by getting links from sites located in your area. They might come to your store.
It is also interesting to improve its visibility on social networks (SMO) by indicating your geographical address. Above all, complete your Google My Business listing. This will display your site to the right of natural results, with photos and a location of your business.
Sites like Yelp or Trip Advisor are useful to strengthen your local SEO further.
SEO is relatively cheap
Of course, it takes time and money. All the best web strategies are under this same banner.
SEO is inexpensive and not very time-consuming as other techniques such as paid to reference, e direct mail, or communities’ management on Facebook. You will get many benefits for the growth of your business, but also your brand image.
It should be seen as a real business investment. A good implementation of your Search Engine Optimization (SEO) will offer you prosperity for many years to come. As with most things, the more attention you pay to it, the better off it will be.
Your main source of traffic: Google searches
Organic traffic is an important part of a website’s performance. It is an essential element of conversion, which leads a simple visitor to become a customer.
Web marketing experts know this, and probably you too. Google now has more than 95% of the search market share (French-speaking European countries). Yahoo, Bing or Baidu are practically non-existent.
That’s not to say that these search engines should be ignored. It’s just that one should mainly focus on the Google algorithm to achieve SEO.
Next to the classic Google search, don’t forget YouTube, the 2nd most visited site globally. Let’s not forget the most popular email provider, Gmail (over a billion users). These 2 tools belong to Google.
I don’t know about you, but usually, when I go on the internet, I go to the Google home page first. Every day I ask him questions.
Getting a good Google SEO is getting more trust in your brand.
Your results are quantifiable.
Although SEO referencing results are more difficult to calculate than those of Google Ads campaigns, we can obtain figures. With a good analytical tool, you can clearly measure your return on investment.
Effective SEO aims to bring you more readers, turn them into customers, retain them … your business probably wants to know where their SEO was it is now. Where it is going if you are accompanied by a consultant or SEO agency, you probably already have reports showing precise results.
These figures are the best proof of the SEO success of a website. This information never lies.
A good SEO will always be beneficial. This is a new age of marketing that strengthens your presence on the web. Your competition is moving forward, don’t let them distance you. On the contrary, position yourself as the clear leader. If you liked this article, you might also be interested in Six tips to secure your website security.
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