You have entered the name of your business into a search engine. Nothing. A keyword linked to your site? Always nothing. Several reasons can explain this absence. Discover the main ones and find solutions to boost the visibility of your website.
1. The Small robots.txt File That Causes Big Damage
This file is located at the root of your site. It gives guidelines to search engines. They may or may not crawl certain pages on your site depending on this file. If the latter blocks all crawlers, your site will not be found. How to fix it? Take a look at your robots.txt file. Make sure it doesn't block search engines from accessing your site.
2. Gaps in SEO
SEO is the art of optimizing your site for search engines. If your site lacks SEO, it will not appear for the keywords you are targeting. What to do ? Make sure your site is targeting the right keywords. Make sure you have quality content, relevant meta tags, strong backlinks and a clear structure.
3. Patience for New Sites
Have you just put your site online? Sometimes you have to wait a little. Search engines may take time to index your site. This can last from a few days to several weeks. How to speed things up? Submit your site to Google Search Console and Bing Webmaster Tool. These tools can boost indexing.
4. Webmaster Tools to the Rescue
Search engines will eventually discover your site. However, a direct submission can help. Google Search Console and Bing Webmaster Tool can be your best allies. The solution ? Register, submit your site, and follow the recommendations.
In summary
Visibility is the key to success for a website. If your site is not found, don't panic. With the right tools and a little patience, it will carve out a place in search results.
Gilblas is a senior entrepreneur and developer with around 13 years of experience, deeply involved in the WordPress community. He helps SMEs grow through custom web solutions and training. He stands out for his ability to automate and industrialize website creation through Phoenix Forge.