Do you have an online store but hardly do any sales? What is the frequency of your sales? If you’re having trouble selling on your website, you’ve come to the right place. In this article, we are going to talk about 5 tips that will allow you to increase the conversion rate on your site.
Do you want to triple the sales on your online store? We will see together how you as a company can go about fixing this. In this article and video, we are going to tell you how you can improve the conversion of your website.
Tip # 1 : Validate the compatibility of your website with browsers
Website compatibility is simply the ability to view and build a website on any browser.
Browsers are the main cause of conversion rate. Indeed, it sometimes happens that your website is not compatible with the browsers of all your customers. In this case, a customer could find themselves blocked when finalizing the order. When such a situation arises, it is important to do compatibility testing.
You can do tests to make sure that your website is compatible with the most popular browsers. There are several tools you can use in this case. Below are some examples:
A fairly effective way to check if your visitors are having a problem with the browser is to use website monitoring tools. The platform LuckyOrange is a perfect example.
Tip # 2 : Validate the execution time of each page of your website
If you really want to triple the sales on your online store, you need to improve your page load times. Loading time of a web page is the time required for all the elements of a web page to load and display in the browser.
Certainly, the slower your website, the less chance you have of converting visitors into customers. If your website is very slow, it can have a pretty big impact on the conversion. Some customers might click through the pages and visit your site, try to view your products, but imagine that every time they click on a product it takes a long time to open. This could necessarily discourage the customer from continuing to browse your site. The loading time is maximum 3 seconds. Configure your site so that the pages load very quickly and as a result, you would have more conversion.
Tip # 3 : Activate the abandonment automation email to the cart
First, let’s start by knowing what the abandonment to cart email means. Cart Abandonment Email is an email that is sent to an individual who has abandoned a product in the cart or an order on the e-commerce site or merchant application.
Customers of online stores regularly use the shopping carts to purchase products. There are people who are going to put products in the basket, but for some reason they will forget. If you want to solve this kind of problem, you just have to configure the email marketing tools. These tools will send a notification to these customers to remind them to complete the order.
Some reasons why visitors abandoned items in the cart
According to some studies, it is found that 70% of people abandon the items in the shopping cart. Below are the reasons :
– Costs that are too high at the time of payment ;
– The dysfunction of your site ;
– The site does not offer several payment methods ;
– Some sites do not accept payment by credit card.
How to reduce cart abandonment
– First, you have to facilitate payment and navigation between your store and the shopping cart.
– Another way to reduce cart abandonment is to offer free shipping if you don’t have one yet.
– Moreover, you can also add shopping cart reminder emails.
Tip # 4 : Adaptability of your website with mobile phones
The adaptability of a website with mobile phones is known as a responsive website. It is a website design technique that allows the visual content of the site to be adapted to any type of screen.
This is a very important aspect to increase the conversion rate on your website. Nowadays, many people browse from their mobile phones. To target this type of people, you need a 100% mobile-friendly website.
5 tools to test your responsive site
We offer 4 online tools that will help you test and adapt the display of your pages on different devices.
Google Mobile-Friendlly Test
The Google Mobile-Friendlly tool allows you to analyze the display quality of your website on smartphones. In other words, said, this is a Google mobile optimization test.
Sizzy is a tool that allows you to have an overview of the display of your website on the different OS (Android or iOS) and on smartphones and tablets.
XRespond has almost the same characteristics as Sissy because it allows you to adapt your content to all sizes of any screen available on the market.
The Screenfly tool allows you to perform an optimization test on mobile, but also in television format. With Screenfly, you will only be able to test one screen at a time.
Tip # 5: Prepare compelling content
Before you produce content for your website, you need to take the time to develop enough content that you want to deliver to your audience. It should be noted that online shoppers get more done on the content of the site to be able to make a decision. To have compelling content, you need to provide quality images (HD if possible), present the features and benefits of the product, and add customer reviews. Seeing the reviews of other customers gives your new customers confidence.
However, if you want to build an online store, boost your sales, and optimize performance and conversions, you can call on our team of experts by contacts/s/ing us.