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Top most popular platforms for social media

Today, social networks are used more and more and some have become the most popular platforms. More than a hundred million people are connected to social networks, whether for professional or personal reasons. The list of social networks is very long today and each user uses several at the same time. In this article, we… Continue reading Top most popular platforms for social media

Today, social networks are used more and more and some have become the most popular platforms. More than a hundred million people are connected to social networks, whether for professional or personal reasons. The list of social networks is very long today and each user uses several at the same time. In this article, we will highlight some of the most used platforms in the world according to their categories, their advantages and disadvantages.

What is a social network?

Social networks are websites that allow Internet users to create a personal or professional page in order to share and exchange information, photos or videos with their community of friends and their network of acquaintances around the world. .

All social networks have the same goal, which is to connect people to each other and to help them interact with each other.

Lists of the most popular platforms at the moment and their advantages and disadvantages for a business

Facebook

The social network Facebook is the most popular and most used network around the world today. It has around 2.2 billion users.

Advantages

It offers its users several features such as Facebook Canvas, live videos, stories as well as a multitude of ad formats. For example: Product Ads, local Awareness Ads, Messenger Ads, Leads Ads, Dynamic Ads, WhatsApp Ads…

If you have a business, you can use Facebook to communicate with your customers. You can share photos, videos, Live, etc. Also, it is possible to advertise to reach a specific target, sell your products or even serve as a customer service platform.

Disadvantages

Even though the use of the Facebook platform is free, he also seeks to increase his income through advertising. No matter the size and purpose of a business, Facebook forces them to shell out money to reach a large target.

Youtube

Youtube is a network widely used for sharing videos or viewing them. You will find any type of video there. Over a billion people use YouTube. Every day, more than 200 million hours of videos viewed by Internet users.

Advantages

The main benefit of using YouTube is the ability to generate visibility and engagement for your brand. YouTube has another major asset which is the positive influence of your visibility on the Internet.

Disadvantages

By being sure about the YouTube platform, you will encounter strong competition between the channels. YouTube’s numbers are impressive and the platform is hugely popular.

Another disadvantage of YouTube is the time spent on creating the videos. Indeed, creating professional videos takes a lot of time. You have to choose the themes, create a plan, choose the location / scenery, shoot, edit, etc.

Twitter

Twitter is a platform that allows you to send free micro-messages, called tweets on the internet, by instant messaging or by SMS.

Advantage

Twitter is about getting information in real time and also disseminating important and relevant information. You can frequently post tweets and these tweets follow each other quickly, or even schedule them with bots.

Disadvantages

The limit to using Twitter is that you cannot send a message that is longer than 280 characters. Twitter requires companies to be concise and clear in their tweets. Since all tweets are displayed chronologically, it is possible that a user may miss one or more of your messages.

LinkedIn

LinkedIn is a professional online social network. It allows you to meet and connect with meaningful people in your field.

Advantages

The advantage of using the LinkedIn social network is that it allows you to easily get in touch with the different players who are in your industry. You can send an invitation to another profile and expand your network with just a few clicks.

In addition, with LinkedIn, you can improve your natural referencing (free) and increase your visibility when Internet users do research.

Disadvantages

Before you start on LinkedIn, know that this social network connects professionals with each other. It is a B2B platform. In addition, LinkedIn has a slightly less accessible interface. Therefor, it makes things difficult for the users. Therefore, it reduces the reach that a company or a brand could have on another social network.

Instagram

It is a mobile application that shares images and videos. Instagram currently has more than 800 million Internet users. It is also linked to third party applications such as Twitter and Facebook. Instagram is very intuitive and easy to use, it revolves around creativity. Even beginners quickly understand how to use it.

Advantages

If you want to craft an effective marketing strategy, Instagram is the place to be. You can team up with Youtubers, bloggers or instagramers to make your communication campaign on the platform a success. In addition, you can analyze your audience easily on Instagram.

Disadvantages

One of the limitations of Instagram is that you can’t post on Instagram if you don’t have a smartphone because it was created for mobile.

Pinterest

Pinterest is one of the most popular social media platforms. It is an ideal tool to create your brand universe. It is a platform for inspiration, advice via blog articles, etc. You can share another part of your business activities.

Advantages

Pinterest makes it easy to redirect people to other sites. Companies therefore have an advantage in using this platform, because it improves their natural referencing.

Disadvantages

Pinterest is potentially an interesting social network for companies and brands that have a target specifically made up of women or children. If your business is targeting a more male audience, it might seem difficult to reach them from this social network.

Businesses with little creative means can run into obstacles, as the aesthetics of publications are very important to grab the attention of internet users.

Conclusion

Now you have an idea of the most popular platforms. If you have a business that is not yet on one of its social networks, be sure to create your page. By being safe on social networks, you give your business the opportunity to increase its visibility on the internet. Contact us if you have a specific question or concern.

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