The web development process first and foremost involves a well-structured approach. Indeed, having a website these days is no longer a luxury; because over a billion websites currently exist online. That said, to stand out from your competition, you need to take a little time to assess your project, ask yourself the right questions and set yourself apart from the competition. Through this article, we are going to talk about the main lines in web development that can help you in your decisions.
1 – Analysis and Plan
The analysis and the plan will simply consist of doing more or less in-depth research on the new web development project. At the end of this part, you should be able to have a clear and precise idea of the type of website you want, the design you are interested in and most importantly the tree structure of your site.
It will be a question here of evaluating the project and doing some research on potential competitors. Many web development projects fail simply because extensive research has not been done beforehand. Understanding the environment you are entering can help you better prepare.
Domain name search
The domain name represents your address on the web. prositeweb.ca is for example a domain name. By analogy, the domain name is like your home address.
Once your analysis is complete, you must start choosing the domain name. Your domain name can play an essential role in the positioning of your website online. For this purpose, you must take the time to choose a domain name that relates to your industry. On the other hand, make sure you have a name that is relatively short and easy to remember.
Choice of host
You need a place to store your data and your website. In most cases, companies buy space from hosts with a 24/7 operations team. A host gives you access to this information to connect to its servers via online, FTP or command line access. The choice of web host is crucial as it has a direct impact on the performance and security of your website.
It is important to develop the different pages of the website to better plan the SEO and marketing strategy. Not taking it into account could have a delay on your search engine ranking.
2 – Design and content
Design and content play critical roles in your web presence. Indeed, a poorly presented website gives a bad impression about the services offered. On the other hand, when your website looks good, many people would like to know more about your services or products. Content allows you to give more information about what you have to offer. In this section we will talk about design and content. In addition, we will see how to choose the appropriate design for your web solution.
Comparison of designs.
Before embarking on the choice of design, take the time to see the design of your competitors. This will allow you to get an idea of what kind of design you can use for your project. For example, you can make a list of two or three competitors and visit their website. Some elements to take into consideration during this study could be, the position of the elements on the site, the adaptation of the site to the types of screens, or even the ease of finding the relevant information.
Choice of approach
Once you have the idea of the type of design you want to have for your site, then you should be faced with 3 questions. Namely, design a design yourself, hire a designer, or pay for a design online. If you have skills in the web development process, designing a design may be an option. However, you should not lose sight of how long it might take. Recruiting a designer and buying designs online are the most popular options these days.
The design of your design should take into consideration future updates and current trends. In addition to that, you must be sure to respect the standards offered by the W3C and the search engines. Some elements to validate are: ergonomics, compatibility with browsers, performance and ease of updating.
Choice of keywords
The keywords or terminology you use for your site are of utmost importance. Indeed, if you are a sports equipment seller from Europe, putting “football boots” on your site could refer to things other than what you think you suggest to your customers. That said, taking the time to build a keyword list based on your target audience can help. There are several tools to help you do this.
When writing content for your site, your keys should appear as clearly as possible. This will not only impact your natural positioning and customers will be exactly what you are talking about. There are several recommendations for writing content. A few could be the length of the text or the relevance of the information.
3 – Development
Before embarking on the web development process for your website, you need to choose the software. The tool you use will say a lot about the life of your website. Some tools are easy to manage, while others require much more technical skill. It will therefore be a question of comparing tools to choose the one that best fits your project.
Choice of software
There are thousands of tools that can help you build your website. The majority fall into two categories, hosted auto solutions and vendor managed solutions. A self-hosted solution allows you to download the software and install it on the server of your choice. In addition (if it is open code), you can modify the code according to your convenience. On the other hand, vendor-managed solutions allow you to build your website without worrying about hosting or the technical side of the server.
Integration of the design into the chosen software
Once you have made the choice of software for your website, you need to transform the design within the structure of the software you plan to use. This is valid whether you have recruited a design or purchased a design HTML which is not compatible with the software. One option in this case is to shop for designs pre-developed and compatible with your software.
Adding third party extensions or functionality
To better manage your website, sometimes you need extensions or external features. An extension can be a contact form, a tool connecting with Marketing software or mini codes synchronizing your website with a CRM or ERP. In your web development process, taking the time to research the right extensions can avoid security holes or wasted time.
After you have designed the theme for your site, or purchased a theme online, you need to integrate the content into your site. For example, you must create the site pages, using the site tree structure, integrate photos and texts. To complete this part, you may need a graphic designer to design the photos or use online photo banks.
Testing and validation
Testing and validation play a crucial role in your web development process. This phase allows you to review all the essential elements for the proper functioning of your website. It will simply be question that all aspects of the site have been taken into account. As aspects, we can cite among others the security of the website, contact forms, ergonomics or even security.