Facebook Pixel

The 7 Best Multi-Vendor Sites for E-Commerce Owners

The 7 Best Multi-Vendor Sites for E-Commerce Owners
Multi-vendor sites provide the opportunity to easily reach your target. Indeed, if you sell your products on a platform like Amazon, you will obviously have a better chance of reaching the world that wants your products compared to Twitter.  Today, we will see together 7 of the best market platforms. Before we begin, we will see why it is sometimes important to use these platforms.

Why sell on multi-vendor sites

When you design your online store, you have virtually no visibility. We are also contacted by several customers for questions such as "How come I have had my online store since X period and I made almost no sales?". So here are some advantages of marketplaces.
  1. Benefit from the popularity of these platforms.  Many of these solutions are already known as places to find a set of products. That said, if you want to accelerate your sales, you can take advantage of this advantage to do so.
  2. Go where the customers are.  There is a multitude of social media and web solutions. However, many of them are not the right places to sell a product.
  3. Save money in your marketing strategy. Rather than paying a huge amount for a fairly diversified communication channel, choosing a specialized platform can be advantageous.
  4. Improve and stand out from the competition.  A marketplace confronts you with a set of companies that offer virtually the same services as you. Thus, you will be forced to improve the quality of your products to stand out.

Top 10 Multi-Vendor Sites to Consider for Generating More Revenue

If you’re in e-commerce, you’ve probably heard of multi-vendor platforms. They are quite interesting tools to generate additional sales online. Some of them are popular because of their high volume of online traffic, while others are not necessarily useful. Today, I’ll be sharing with you four important multi-vendor platforms and websites that can help you create additional online sales. If you have an online store, you can use one or all of them. They all have one thing in common: List your products to get more customers or partners.

1-Google Shopping

Google Shopping is one of the multi-vendor platforms that allow you to add your products to a comparison list. Then, encourage visitors to buy if they find your products more appealing. If you subscribe to this service, you can target the billions of people who visit Google Shopping regularly.

How does Google Shopping work?

To use Google Shopping, you must have an e-commerce website. Once this is established, you will need to read Google’s rules to find out if your products are among the acceptable items. If so, you will follow these steps to create your account: (For more details, see this link)
  • Create your account on Google Merchant
  • Download your products in any format authorized by Google
  • Share your products on Google networks. Once you have created your account, Google will take time to check if all your links are relevant. If so, they will approve your product list.

More Google Shopping services for retailers

  • Smart Shopping Campaigns - You pay to promote your products to visitors who search your product categories on Google
  • Search Ads - Google publishes your products to users who are looking for related businesses.
You can get a complete list of all services for retailers here.

How to connect your website to Google Shopping?

One of the greatest challenges many e-commerce companies face is connecting their store to Google Shopping. Therefore, you have two approaches: either you import your products manually or you use S FTP access to connect your store to Google Merchant Center.
  • Manual approach. You prepare the file, make all the adjustments on the Google Merchant Center and import your products.
  • FTPS Login – You create FTP S access on your Google Merchant Center account. Then you use this information in the configuration of your website to synchronize your site.

An easy connection for certain content managers

If you use a content manager, connecting Google Shopping to your website is relatively easy and fast. Many developers offer extensions that you can download and activate on your site.Google Shopping

2- Amazon

With Amazon, you can use robust solutions and resources to sell your products in one of the most renowned marketplaces in the world. Amazon’s services reach beyond 10 million Amazon buyers. In addition, Amazon also offers an advertising program that can help you sell faster.

About Amazon

Founded in 1994, Amazon offers individuals and retailers in the Amazon catalog the opportunity to sell their items via the "Marketplace" platform. As a result, Amazon allows you to add your products to their marketplace, generating more visitors and sales. In addition, it gives other people interested in your products the opportunity to sell on their website. With 7.4 billion quarterly revenues (+45%), Amazon is the market leader, ahead of Microsoft and Google.

Some advantages of Amazon compared to other multi-seller sites

Amazon’s power is that it helps you reach millions of potential online shoppers. Amazon offers unique features that can help you grow your business. When you sign up, you can manage your business flexibly with your customer service and marketing strategies. In addition, Amazon also helps you manage other services such as accelerating your orders and storing your products. Amazon advertising solutions allow you to reach customers every day. To launch your e-commerce on Amazon, you must choose either the professional or the individual. Select a professional plan if you want to sell unlimited products for a monthly subscription of CA $29.99 (excluding VAT). While the personal program does not allow a monthly subscription, Amazon will still pay a commission of CAN$1.49 (excluding VAT) per item sold. To get started, you need to create your account on the Seller Central interface, where you can also manage your sales account. Then you can easily add products to the Amazon Market catalog. www.amazon.com

3 – Facebook Marketplace

Facebook is the most popular social media in the world. Today, it is a social advertising platform and marketplace where users buy and sell items in their communities. By selling on Facebook’s marketplace, you will potentially target more local customers and generate more money for your business. In addition, the specificity of the Facebook marketplace is that it is not responsible for any transaction. You receive your payment on the Marketplace. With this tool, an e-commerce business owner can set custom auctions for their items and send messages to buyers to arrange transactions. The advantage of the Facebook Marketplace is that it gives more visibility to small-scale commerce. According to Target Internet, Facebook buying and selling groups are visited by about 450 million people a month worldwide. To sell an item on the Facebook marketplace,
  • You must click on Marketplace in the left menu on facebook.com
  • Then you have to click on "sell an item", then on "Item for sale".
  • Enter the title of your ad, the price, the location, and the category of the object. You can also add a description.
  • You must click +10 photos to upload a photo of your item from your computer.
  • After all this, you need to click on Publish. If the Publish option is gray, make sure you've entered a title, price, location, photo, and category.

4 – CJ Commission Junction

CJ Commission Junction is one of the best advertising companies operating in affiliate marketing, present worldwide and owned by Alliance Data. CJ is a marketing platform that allows you to submit your products and find potential sellers or partners. They select your products and receive a commission per qualified sale. So, it is a potentially lucrative tool. Here’s how CJ works in detail. People get paid by recommending products or services. The platform connects affiliates, publishers and advertisers. To do this, CJ has developed technologies that help improve the tracking of publishers' performance and improve collaboration between advertisers and publishers. The advantage of this tool is your company’s ability to obtain good advertising solutions from a wide audience and the possibility of generating more sales. Once registered, CJ registers your business in the directory in which publishers can read your terms of service. In addition, they will also be able to connect and present your product to their audience.
  • Be the owner of a website.
  • Be able to pay commissions on products sold and leads generated.
  • You agree not to sell pornographic products or prohibited products.
Once your application is approved, you will receive an advertiser ID, and CJ will provide you with an affiliate program launched.

5- eBay

ebay eBay is an American company founded in 1995. It is well known for sales, especially in Europe and America. Its mode of operation is somewhat similar to Amazon. Moreover, to use eBay, you can follow the following steps:
  • Visit the ebay.ca website (or the one corresponding to your country)
  • Click on the Sell link on the menu.
  • Follow the steps to create your account.
The platform offers you several approaches to add your products. The complexity may depend on your expertise.

6- Etsy

etsy Etsy is an international online marketplace where people come together to make, sell, buy, and collect unique items. To sell on etsy, follow these steps:
  • Visit etsy.com
  • In the menu, you must click on the button open your Etsy shop.
  • You must then follow the steps to complete your account
You will have to provide information about yourself and your products. In addition, the platform managers could take the time to do some validation before granting you access.


Alibaba.com is a Chinese company that brings together a set of products from several suppliers around the world. The mode of use is similar to Amazon or eBay. Indeed, to sell your products on Alibaba, you must:
  • Create an account
  • Submit your products
  • Manage your content


It is not always easy to encourage people to buy on your website. Nevertheless, multi-seller sites can help you increase your reach and promote your business. Note that there are also thousands of sites that allow you to generate more sales. Thank you for reading, if you have any questions, you can leave a comment or contact us.