facebook

How to start trading on Facebook?

Do you have a business that sells a product or service and you want to develop it on the Facebook platform? As we already know Facebook is the most used solution these days. There are nearly 1.09 billion active users on this platform. This is why doing a business on Facebook is ideal for some… Continue reading How to start trading on Facebook?

Do you have a business that sells a product or service and you want to develop it on the Facebook platform? As we already know Facebook is the most used solution these days. There are nearly 1.09 billion active users on this platform. This is why doing a business on Facebook is ideal for some companies. In this article, we’ll take a look at the pros and cons of a Facebook store for your business. Also, we give you the guide to help you create your Facebook store.

The Benefits of a Facebook Store for Businesses

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A campaign at a lower cost

Facebook is one of the platforms that allows you to run a cheaper campaign. You can run Facebook Ads or Sponsored Ads inexpensively by determining your budget and the audience you want to reach. This allows the company to minimize its expenses.

SEO Tool

With Facebook, you have the possibility of increasing your visibility on search engines, because part of your information entered on Facebook is directly indexed on Google. In addition, it is possible to integrate your site with Facebook. To this end, this will increase your business’s SEO.

Loyalty method

Retaining your customers is very important. The solution offers several actions to facilitate this loyalty. For example, you can use polls, mini-surveys, contests, etc. These actions allow customers to feel involved in the business of the business and stay loyal to your business.

Multi-user

Doing a business on Facebook is beneficial for your business because you have the opportunity to reach a large target. A solution that has a large number of users. It has around 1.9 billion users

Easy analysis

It’s easy to analyze Facebook with updates to your store. So, you can see the activities of your customers or visitors on your pages through on-site reports.

Simple and easy creation process

Creating a Facebook store is very easy and straightforward. Even without skills, you can build your store without any stress.

Easy communication

No longer worry about how to manage the communication between you and your customers. Facebook facilitates this communication. Now your customers can contact you easily and very quickly via instant messages, voice and video calls, etc. As a result, customers no longer need to spend their communication credit to contact your business.

Some disadvantages of a Facebook store

Not secure

The Facebook platform is not a good place to generate sales figures for your business. Several people can easily gain access to your stuff information that is not recommended for your business.

Loading time

It should be remembered that Facebook is very heavy and as a result, takes quite a long time to load. Loading slowly can discourage visitors and they may leave your store without making a purchase.

Distance from customers

The affected customer may be in an area remote from that of the seller. For this purpose, there are often delivery problems, especially with the delivery times.

In addition, the solution does not give enough time to manage your advertising campaigns effectively.

Another downside of Facebook is that the solution is not efficient for B2B companies  B .

 

How to create a Facebook store

Here is the guide to creating your Facebook store in just a few steps.

Step 1: Log in to your Facebook page and set up the Shop page.

To set up your “Shop” page, log into your Facebook business page.

facebook store steps

You can use this link to connect to Facebook

Once logged in, on your business page, go to the left of your page where it is written: “ Manage page “. Then click on  “Manage the store” Note that you are the only one to see this button.

step facebook shop

Step 2: Store setup

  • Once you have clicked on “ Manage the store », Another tab will open. This tab is present as in the following image. Click “next” to begin configuring the store.

step facebook shop

Step 3: Configure the payment method

Choose your payment module. Facebook offers you different payment modules depending on your location. The 3 payment methods for a Facebook store are: payment on another website, payment with Facebook or Instagram (only for companies based in the United States) and payment by messaging.  If you have chosen the payment method, click on “next” to continue.

step facebook shop Step 4: Choose sales channels

After choosing the payment method, you must now choose the channel or your sales channels. Sales channels allow you to add your products from any page. Be careful, make sure you are the administrator of these pages.

step facebook shop

Then click on “next” and a tab will appear asking to confirm your company’s email address.

step facebook shop

 

Step 5: Add your products to your Facebook store

To add products, you must enter the catalog name. This is the catalog that you can manage the details of your items. For example, you will manage the images and links to your website.

step facebook shop

Then, click on “next”

Step 6: Add delivery cities

At this step, you must specify the cities to which you will deliver your products. Note that Facebook stores are not available in all countries.

step facebook shop

Step 7: Summary of your information

You are almost done with setting up your Facebook store. You no longer fail to verify your information. If you feel that everything is good, go to the bottom of your page and check the “review” box and then click on  complete the configuration.

 

step facebook shop

After clicking on “ Complete the setup “, you will be directed to your Facebook store where you can add your items.

step facebook shop

Finally, here’s how your store will look. You can now enjoy your Facebook store!

 

Conclusion

Facebook remains a better medium for some businesses to sell their products or services. So go ahead and create your Facebook store. If after this guide you still cannot do it, please Contact us for any assistance.

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