Your shipping policy can influence your customers’ decision when ordering. Indeed, nobody would like to be delivered one month after purchase. However, in the context of the current health crisis, being clear from the start can avoid dissatisfaction. In this article, we will see how to define a new delivery policy. The aim would be to see how your new policy will be adapted to the crisis linked to COVID-19 .
What is a delivery policy?
A delivery policy or times for receiving products or services may be an article explaining your terms or times for delivery. In the case of e-commerce, you may have generic terms varying depending on location or geographic conditions. For a company offering services, this may be on a case-by-case basis depending on the nature of the project. In other words, it is a contractual agreement between you and your client.
Why redefine a new policy?
With the spread of COVID-19, several activities are slowing down. Thousands of businesses are forced to close their doors where employees have to work from home. On top of that, there is a high rate of stress that affects us psychologically. With all these parameters, you are unintentionally limited in deliveries. On the other hand, if your business hasn’t changed in terms of delivery times, you don’t need an adjustment. If otherwise, set new policy to help greatly. We ultimately believe that being clear with customers builds trust.
How to redefine your new delivery policy?
Each company has its own mode of operation which may depend on the nature of the activities, the size of the company and the type of products. Having said that, there is therefore a plethora of options when it comes to setting terms and conditions. The points that we are going to list below are tips that can help you.
Your terms and conditions page
The Terms and Conditions page can be the place to add the shipping policy. Indeed, many companies use this page to specify the measures they take to deliver on time. Business owners sometimes rely on mail time, team, and product preparation time.
A banner on your website
The home page is usually the most visited on websites. You can for example create a banner specifying your new conditions with a link to more details. Thus, the majority of your customers could have information once on your site. Another alternative is to put a banner that appears on all pages.
If social media is your main source of traffic, announcing delivery changes to your followers might help. For example, you can specify it in your advertising campaigns.
The link before submitting an order
A validate button asking customers to click to validate that they have read “your terms and conditions” can help. In order to avoid dissatisfaction or cancellation of orders, you need to make sure that your customers read your terms. Several websites use a validate button for this purpose.
Your Google My Business page
Google My Business allows you to control your business’s give in Google Maps search results. You can update your profile by specifying your new conditions.
Redefining a new shipping policy can help your customers make the decision when ordering. This will result in maintaining your credibility and avoiding dissatisfaction. The way you can use to notify your customers of changes varies depending on several parameters. No matter what you choose, we strongly advise you to do so.
Thank you for taking the time to read us. If you have any questions or remarks, please leave an email to us via this link .