website of the Marie-Céline Montreal Institute

Marie-Céline currently has two websites: a training site and another for the offer of services. However, these sites are not structured for conversion. This is the reason she wanted to create a page to have customers during the holidays. To this end, we had the privilege of being selected for the project. The structure of her project comprised four parts: the selection of the design, the choice of services to promote, the technique, and the development of the site.

1- Selection of the design for the project

To get closer to the sector of activity of the Marie-Celine Institute, we took the time to shop for designs in the theme bank on the net. Among the proposed list, the owner was more interested in the one you will see on the site. Indeed, she made her choice based on preferences in terms of color, sections, and layout of information.

2- Choice of services to promote

Given the owner's expertise in her field, she was more empowered to decide which services fit best for the party time. In her list, she offered us six sub-services to take for her project.

3- The technology to use

To facilitate the management of the site and the updating of information, we have used the WordPress content manager. As for the design, we created one from scratch using the HTML 5 theme. Using our expertise, we also incorporated features such as a contact form, email login, and marketing tool of choice.

4- Development of the Marie-Celine Institute website

We have developed the site using best practices in web development. Indeed, the application of good practices is important for performance. This is why we reassure ourselves to respect them. Upon project completion, we proceeded to testing and validation.

5-Our testing and validation checks

1. Site usability – Many customers visit websites on mobiles and tablets. Thus, making sure that the website is 100% suitable for all types of screens is essential.
2. HTML syntax validation using W3C Validator. We use the tool W3C to make sure to have no syntax errors.
3. Site performance and security – Our go-to platform for performance analysis is GTMetrix. Indeed, thanks to their online tool, we can have a detailed list of all the performance problems of the site.
4. As for security, we use Captchas to protect the forms and the HTTPS certificate to encrypt the data.

Contact us if you have a similar project.