Optimizing the performance of a website is a mandatory capability for any developer. You have just designed or put your website online. Hey! You have a strange feeling that your pages are loading slowly. If you are in this situation, then there is a good chance that your website’s performance is not optimized.
Indeed, performance factors such as the weight and speed of a web page are often neglected by budding webmasters and sometimes by professionals. However, if the ergonomics and the design of your web pages form the beautiful bodywork that appeals to your visitors, the performance of your site will be the driving force that will make their experience pleasant.
Why optimize the performance of a website?
Do you get angry when a company puts you on hold on phone? Do you feel this disinterest when the page you want to consult is not displayed in full? In both situations, you are prone to what is called a bad user experience. Nowadays, internet users are more and more impatient. They hope that the web page they visit provides the information they are requesting the instant they click. You will never receive congratulations if your site is performing so well that it reacts to your visitors’ thoughts. On the other hand, you will always have negative feedback if your site is slow.
Improve user experience
Therefore, the user experience is a point of promoting interest in your content and Internet users’ loyalty. This mainly depends on three factors:
- The ease of handling elements of web pages by the browser
- The time it takes for elements to load on a page.
- According to statistics, a page’s display speed (a display delay of more than three seconds would be strongly discouraged).
You understand then that the user experience is poor on unoptimized websites. Besides, Google likes websites that are considered slow, less and less. Performance optimization will, therefore, also promote the SEO referencing of your website.
How to optimize the performance of a website?
We may have started our words with a serious tone, but rest assured! There are many methods to make a website more efficient. For example, we recommend a few steps you can take to improve the performance of your website.
1- Choose a high-performance web host
You will absolutely have to choose a web host whether you decide to create or migrate a website. The choice and qualification “good” host very often depends on several criteria. Most of the time, the type of project and the financing of the project determine this choice. Learn about the different packages that different servers offer, with a particular interest in the technical details. For example, you can check the availability of servers and their connection speeds. Your goal will be to find an offer offering good management of your site’s performance while remaining within your budget. Be aware that a host does not earn its reputation in an innocuous way and that your site hosted on a shared hosting offer will not have the same performance as on a dedicated hosting offer.
2- Minimize the weight of the resources present in your web pages
The weight of the resources (images, videos, codes, etc.) greatly influences your web pages’ loading speed. For example, you can compress images and videos (keeping an acceptable resolution) to optimize them for the web. Also, think of the “embed” function that some social networks offer. This function allows you to store your videos instead on the social network and to lighten your filing cabinet at your host. Prioritize content to load while minimizing your code, HTTP requests, and redirects.
3 – Install and correctly configure a caching module
During his visit to your website, an Internet user is called upon to consult various pages. He often even visits the same page several times. Consequently, the host’s page elements are reloaded to respond to the visitor’s requests during his various consultations. The wait for a response from the host, in this case, is a factor that can influence the speed of your site. A cache module installed and above all correctly configured on your site will temporarily save the elements of a page viewed on the visitor’s hard drive. Thus, these elements will load faster when the page is requested again, and you will obtain an improvement in your web pages’ loading speed. If you are using a content management system like WordPress, you will easily find a cache management extension. If you have instead entrusted your site’s development to a professional agency, there is a good chance that the agency has already integrated a cache module into the website during its construction.
4- Use a performance analysis tool
Several free and paid tools can help you track your website’s performance. For example, Google offers two tools, PageSpeed Insights. for optimizing website performance. They offer several services, ranging from diagnostics to improving user experience and SEO.
With the facilities offered by technology, Internet users are becoming more and more rigorous. Attracting and retaining them is no longer just a matter of offering attractive content but also enriching their experience. You must imperatively optimize your site to make it more competitive but also more visible. The steps we have just suggested are a good start to improving the performance of your site. As a final tip, we suggest you don’t hesitate to entrust your site to professionals for performance improvement if your budget allows it, of course.
You can contact us to help you make your site more efficient.