Did you know that one of the essential parameters for positioning on search engines is the loading speed of the site? Are you having difficulty improving the loading time of your website? This article is here for you! In this article, we will give you tips that will help you improve the loading time of your website. And even the reasons why it is important to improve the download time of your site.
The loading time of a web page is the time required for the said web page to load. It is determined by several factors, including the server, file size and also the image compression of a site.
The speed of the site is the average speed of the pages that compose it. Some pages on a site can be slow and cause problems while the average site page is good.
It can be described as page load time which is the time required to display the content of a specific page. Also, in time until the first byte this means the time necessary for the browser to receive the first byte of information from the web server.
Why improve your site load time
The loading time of the pages of your website is one of the first elements that will affect the impression that Internet users will have of your website. Usually a user should not wait more than 3 seconds for the pages of your site to load. A fast site is very good for natural referencing. But not only because its importance is greater and its advantages more numerous. We can therefore cite:
- A faster site will help improve your conversion rates.
- When a site is faster, it will improve your ranking potential thanks to the Google algorithm.
- A faster site will improve the user experience and reduce the bounce rate.
- The celebrity of your site is part of your brand and plays on your reputation.
A requirement of users
Users most often require fast loading websites as a primary criterion. Most website users expect a page to load quickly, otherwise many will abandon the visit.
It is clear and obvious that the faster the loading, the better your site and also the user experience.
The acceleration of loading time of a site internet promotes the improvement of natural referencing. The performance of site Web is influenced by user experience, traffic on the site and also on natural referencing with ranking in search engines.
Therefore, optimizing the loading speed of websites is a strategy to increase the speed of loading a page. The performance of the website influences the user experience, the traffic on the site and also the natural referencing. with the ranking in the search engines. It is therefore an essential and capital element for effective SEO. since Google’s algorithm can take it into account as a criterion.
Speed is fundamental for a website, but Google has made it one of the real ranking factor. Google has taken steps to improve website loading speed by providing a set of tools for developers and webmasters.
Optimize the SEO of your website
Have you ever heard of Google’s “Red Slow Label”? About 10 years ago, the web giant Google began to factor the loading time of websites into its SEO rankings.
the referencing of the fastest sites and web pages to load are therefore favored by Google. On the other hand, it penalizes web pages that take a long time to display. How is this done? Quite simply by lowering their positioning in the ranking of results in the search engines.
In addition, a site that is too slow can be given the famous label: Red Slow Label, a call sign marked “slow” in bright red color which is visible during Google searches. This indicator is visible for searches carried out on mobile to warn Internet users of the slowness of a site.
CHARGING TIME STATISTICS (TDC)
- Rebound rate : A site that has a load time of more than 5 seconds has a bounce rate twice as high as a site that loads in 1 second.
- Conversion rate : One extra second of loading can cost up to 7% of the conversion rate.
- Cart abandonment : Almost 20% of users abandon their cart because of the slow loading time. Among online shoppers, 67% say the slowness of the site is the main reason for cart abandonment.
- Average basket : A site which divides its loading time by 2 sees its average basket increase by 11%.
- Advertising revenues : Bing saw a 4.3% drop in ad revenue for 2 seconds of additional time to display search results.
Some tips to improve the loading time of your site
Several factors can affect the loading speed of your website. Below you will find a list of avenues to explore to improve the loading time of your web pages.
Choose accommodation adapted to your site
The first thing to do in order to think about improving the loading speed of a too slow website is to turn to a more efficient hosting. It is essential and essential to adapt your server to the traffic on your pages. https://www.anthedesign.fr/hebergement-web/hebergement/
Optimize the weight of images on your website
Most of the time the weight of the images on a website is the main cause of slow loading speeds. So you need optimize the format and weight of your images knowing that the ideal weight of each image is between 50 and 500 kb.
Check that your images are not larger than necessary , that they have the correct file format.
Make sure your CMS plugins are efficient to choose only the fastest ones. SEO plugins from WordPress and other CMS such as Woocommerce, Prestashop, Joomla can add additional functionality to a site. Also, reduce development costs, but they can also slow down your site.
Improve performance of your website requires certain specialized skills in web development. You can entrust this mission to our web agency, specialized in SEO. Our developers are able to audit your website and improve its performance. http: // Prositeweb Inc. Client Reviews | Clutch.coclutch.co ›profile› prositeweb
How to test the loading time of your website?
There are a plethora of tools available online to test your website’s load time. Some of them are free while others offer more comprehensive paid plans. To choose, it is important to base yourself on your expectations and your objectives in order to choose the tool whose functionalities correspond perfectly to them.
Google Page Speed Insight
The tool Speed Insight Page is a very interesting tool. It measures the loading time by analyzing the content of the website. He even goes so far as to suggest detailed avenues for improvement to increase the speed of loading a page.
The tool WebPageTest , it offers the same services as the previous tools. But it offers more free features that are chargeable on other tools.
Free and specially designed for beginners, GTmetrix allows you to check the loading quality of your site.
Pingdom is software recognized for its ease of use and particularly useful to position you against the competition.