How to improve the SEO of your site for better positioning on search engines?

Would you like to improve the SEO of your website in order to have better positioning on search engines? If so, this article and videos is for you. In this article, we will explain the steps to follow to better improve your site. First, we will talk about the basic internal and external configurations of your website. Then, we will see key elements to validate for a better web positioning. In summary, in this article you will learn,

  • The configuration to be done immediately after your site is online.
  • The adjustments you need to make on a daily basis.

You should note that the work for SEO for a website is continual. Indeed, with each passing day, new sites are emerging and sometimes offer the same services as you. For this purpose, you have to adapt with new realities.

Improved SEO of your website to facilitate indexing

In order for your website to be present on search engines, you must facilitate its indexing. SEO for your website is also a set of things you do after your website is finished. As an example, we can cite:

Configuring the robots.txt file

The robots.txt file is a file that gives instructions to robots on the net. Indeed, with the robots.txt file, you can for example limit the type of robots that crawl the pages of your website. You can also give instructions relative to the pages or directories that you allow indexing.

Correct configuration of the robots.txt file can significantly improve performance. The loading time of your website is partially impacted by the robots that crawl your pages on a daily basis. That said, limiting access can only be beneficial.

If you want to generate the robots.txt file, here are some links that may help you:

Create a sitemap.xml file for your website

The sitemap.xml file is very important for improving the SEO of your website. Indeed, using a sitemap, you can list all the pages of your website. Its main purpose is to list the pages you want indexed. You can then declare this file on the Google Search Console or Bing platform. You can also include it in your robots.txt file for other robots.

Several content managers have modules for generating sitemaps. For example, if you use WordPress , you can download the extension Yoast SEO which includes an option for the sitemap.

Here are some links where you can generate a sitemap (sitemap.xml)

  • https://www.xml-sitemaps.com/

For instructions on how to create a good sitemap, this article, from Google can help. Through this article, you will learn, for example, best practices, steps or formats.

Google Search Console - SEO of your site

Submit your website under Google Search Console and Bing Webmaster tools

Google Search Console and Bing Webmaster are two competing platforms which aim to facilitate web indexing. Indeed, Google and Bing offer you through these tools important elements that you can implement to have better visibility. You can, for example, have data such as:

  • The performance of your website pages
  • A report of visitors to your website
  • The existence of your links
  • The ergonomics of your pages.

Google also sends advice if your pages are not indexed for some reason related to the quality of your website.

Improve the SEO of your website with the following 4 tips.

If you have done everything necessary to facilitate the indexing of your site, you can follow the advice below to improve your positioning. In the following, you will have some practical things to see. We will talk about :

  • Performance. The performance impacts the loading time of the pages. In some cases, this can affect the conversion on your website.
  • security
  • Website adaptability
  • Content

The performance of your website.

If you are constantly on the web, you may have noticed how difficult it is to navigate a slow website. Indeed, given the fact that there are so many options, a site that takes time to display has fewer visitors. Performance generally encompasses page accessibility and load time. This is the time that each page on your website can take to display (the page load time). If you work out the performance well, you will improve on the load time. Therefore, the majority of your visitors will take less time to open the pages. So your visitors will have fun browsing your site.

It is always important to measure the performance of your site. There are several tools to measure the performance of your site. For example :

  • PageSpeed Insights : this tool allows to analyze the display performance on mobile and desktop screens, and the loading speed.
  • Google Search Console : it’s a free tool that allows you to check the status of internal links, page indexing, analyze inbound links and search keywords, identify URLs that are not working on your site.
  • Google Analytics: it makes it possible to follow the micro data of a site and to cross the data by filters.
  • GTMetrix: it is an analysis tool which allows to identify all the elements of the various web pages which slow down the loading speed of the site.


When it comes to security, it’s about the HTTPS security certificate and how your pages are protected.

The HTTPS security certificate is a protocol used to secure data exchanges between a server and a client. It also makes it possible to validate the identity of a visited site.

You should also protect your forms against spam or unwanted emails.

To read: How to protect your website against spam

Responsive Design Layout Software Concept

Adaptability to all different types of screens.

More than 70% of visitors browse on their mobile phone or tablet. That said, not thinking about the adaptability of your site can be bad for your business. This is also a capital point when we talk about SEO on the web. To improve the adaptability of your website, you can, for example, use technologies such as Bootstrap. Bootstrap adapts the website to the size of the screen. You can consider working with experts to better review your pages.

The contents

Content is the capital aspect when it comes to web referencing. Indeed, search engines make the classification according to the relevance of the content. That said, the more relevant your content, the more chance you will have of having better visibility on the net.

To have relevant and compelling content, you need to do keyword research, constantly comparing your content with that of the competition. You should also work on the length of your content. There are a number of factors to consider for your content. We will definitely talk about it in future articles.


The SEO of a site takes into account several factors of your site. To appear on the first pages of search engine results, you have to work daily to be more competitive.

However, if you would like to be assisted by an expert, please Contact us .

Read also

Subscribe to receive our news straight to your inbox.