How to get quality backlinks for better SEO in 2022

You sometimes hear about backlink when it comes to improving the SEO / SEO of your website. But, this notion remains unclear for your understanding. In this article, we will explain to you what a backlink is while explaining its importance in the web referencing of a website and its content.

What is a backlink?

To put it simply, it is an “inbound link” or external link directing a user from one website to another site. The goal of a backlink is to attract new visitors to a site, but also to facilitate better natural referencing. At least if it’s not a link Nofollow .

What is it used for in web referencing?

In general, backlinks are essential to integrate for an SEO strategy. Indeed, Google’s algorithms pay particular attention to the various links that lead to a site. The type of links (quality) and the number of links provide information on the popularity and credibility of a site for search engines. In other words, they help improve the reputation of a website on Google.

Why is it important to have quality backlinks?

The more Google evaluates your backlinks as relevant, the better your website ranks in the search results. However, it is important to know that the reverse can also apply: If a poor quality site mentions a link from your website, Google is likely to perceive you negatively and suspect your site.

Also, you should know that backlinks are important to improve your site traffic and therefore help bring new visitors to your platform. Indeed, when they are of quality, the domain authority of your site increases significantly.

What are the differences between natural backlinks and artificial backlinks?

You should know that there are different types of backlinks. Generally, a distinction is made between natural backlinks and artificial backlinks. In short, you should know that the former are links that return to your site in a natural way because your content, for example, is considered interesting. It does not involve any consideration.

While the second, rather refer to the purchase of the links in reality. However, experience has shown that most of these links are of poor quality. Recognizing this practice, Google set up Google Penguin. It is an algorithm that helps to fight against these techniques of netlinking which does not help much after all.

To prevent your backlinks from being of bad quality, we recommend that you use Google Search Console. It will allow you to regularly monitor the quality of the links that point to your site.

Some techniques (approaches) to have quality backlinks

There are several ways to get quality backlinks. The most effective techniques (white hat SEO) in our opinion are as follows:

  • Guest posting: Inviting a third party to create quality content on their blog by including a link to your website.
  • The “skyscraper” technique which consists of drawing inspiration from the best-referenced articles in a specific area for better quality content. Then, it is about promoting said content to the right target to attract quality backlinks from your competitors.
  • The exchange of inbound links: Here, it’s not about just doing “link me and I’ll do the same to you”. It is rather a question of referring to an expert in your field, who in principle of reciprocity, will do the same for later.
  • Social networks: Although links from social networks are generally in nofollow , therefore of less importance for Google, social networks still present an opportunity for backlinks. They can increase web traffic to your website. For that, it is necessary to bet on attractive contents.
  • Create and publish quality content: It is about acquiring links naturally by meeting the needs of Internet users. To do this, it is better to take inspiration from the content that is at the top of the search engine rankings.

We hope that this article has given you a clear overview of what backlinks are and their importance for better SEO of your website. For more information, contacts/s/ us and we will be happy to help you.

Read also

Subscribe to receive our news straight to your inbox.