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How to attract partners through a website?

How to attract partners through a website?
A client recently asked us, “How do you attract partners through a website?”. This prompted me to write this article to explain a few steps of a useful strategy. Although overall, attracting partners is similar, you could have more credibility with an online presence. In this article, we will discuss the five indispensable elements to attract business partners.

1 – Define your value proposition to attract partners through a website

A partnership is a win-win agreement. In other words, to approach a person, you must ask yourself if your offer is interesting. Therefore, explicitly defining what your company potentially offers will give you arguments.What you offer varies depending on your industry. It can be:
  • Exposure to a target audience,
  • access to proprietary data,
  • an exchange of services beneficial to you and your partners.
Surely, no one would want to partner with you if there’s nothing to gain. Once you have defined your value proposition, put it in writing to better articulate or use it.

2 – Identify potential partners;

You must then draw up a list of potential partners. These may be companies, organizations, or individuals who may be interested in collaborating. In your list, don’t worry about how to reach them, but rather what type of profile to present or not.  If you are in the journalism sector, your list may include:
  • Companies in the media sector
  • Local businesses
  • Community organizations
  • Experts in a complementary sector.

3 – Establish contact;

Contact will then be required to present your value proposition to them. In the web sector, there are many approaches you can use. For example, you may use:
  • Word of mouth. Encouraged your acquaintances to spread the word.
  • Telephone communication.  In this case, you find the phone numbers of potential partners and call them.
  • Sending email. You try to reach them by email.
  • Advertising.  Pay for online advertising or for local commercials.
  • Communicating with influencers. Influencers can use their network to help you reach your target.
Furthermore, it’s essential to remember your value proposition and your target when making contact. This will keep you focused on the goal.  Moreover, it is crucial to tailor the approach for each potential partner based on their needs and interests.

4 – Set up a collaboration;

Once you have found an interested partner, it is crucial to establish a clear and mutually beneficial collaboration agreement. This may include:
  • defining the objectives of collaboration,
  • roles and responsibilities,
  • as well as financial terms.

5 – Maintain regular communication;

For collaboration to work, you need to maintain regular communication with your partners. This may include:
  • regular meetings,
  • project progress updates,
  • a report on the results, etc.
By following these steps, you could attract partners for your activities and establish fruitful collaborations that will benefit all parties involved.


Although it is important to define a strategy, you must remain critical of the approach when defining a strategy for finding partners through a website. Indeed, you must adjust your approach according to the results to reassure yourself of success. If you liked this post, we invite you to follow us on social media. We are present on Facebook, LinkedIn, and Twitter. You can also contact us to discuss your web project.

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