There is usually that frustration after the post-launch of a website regarding the time to start showing online. Today we are going to discuss about the time Search Engines usually take to show the website online. Furthermore, we are going to see some basic technics that you can use to speed up the process. Before we talk about the time it takes we first need to understand how Search Engines get our sites.

Search Engines Bots and crawling

Search Engine basically crawls an active website in search of information. And they store those pieces of information in an organized way so that each time a user searches for something related to a piece of information they then display as a result. Hence, your chances to rank or appearing in the list of search results would depend on my factors best known by each Search Engines companies. As a user or a website owner, you have to do follow some rules to facilitate the crawling process.

Your pre-launch checklist

A couple of things may either delay your organic reach or can affect your website's reputation. Hence, before you even think of appearing on search engines, there are few things you need to cross-check. Some of them are:

Unwanted pages

During the development process, there are pages that we don't want to appear on the search results. For example, you may create some pages for testing purposes and forget to delete it afterward. Some CMS like WordPress, usually generate extra pages such as tags, authors pages and categories. If you didn't prepare a proper design for those pages, it might affect your bounce rate.An excellent way to avoid such types of mistakes is to generate a sitemap for your site. A free online sitemap generator such as can help you to create a full xml file that you can process. As such, you could go in the data generated a cross-check if there are unwanted pages.XML Sitemap generator

Browsers compatibilities

Any developers would use their preferred browser for coding. However, building a website on a specific browser never guarantees that the site would work on all the browsers. For example, some of the features of your site may Work correctly on Chrome and not on firefox or Microsoft edge. Browser compatibilities issues may make you lose valuable opportunities. And especially when you have a transactional website.Validating your site on various browsers is technically not possible unless you have multiple computers or many browsers install on your computer. I would recommend using automated online tools to do that — fortunately, there many tools that can help you achieve your goal. One of the tools I usually use for that purpose is Browser Stack. With Browser stack, you can do various types of testing, including automated browsers compatibilities.

Check for Markup errors

Few people would write perfect code. Whenever we build a website, they are always a time we miss to close HTML tags or use syntax that is already obsolete. Thanks to W3C that offers a server to check all the markup mistakes.  To use W3C Validator, visit the site and enter your URL in the input field and click on check. In less than a minute, the online tool will generate a list of mistakes that you need to address. 

Do you have a project?

Please contact us directly by mail or from our contact form. You can also visit our support page which might help solve your problem.

    +1 (514) 548-3513    +1 (438) 929-5887    9590 Boul Henri-Bourassa E Bureau 108, Montréal-Est, Quebec H1E 2S4, Québec, Canada