A question often comes to the mind of some site managers: Why does the website not appear in the search results? Let me introduce you to the tool Google search Console.
Definition Google Search Console (GSC) is a Google service for web masters (administrator of a website) to check if the site is indexed by Google and to be able to improve its natural referencing. The service manages the interface between websites and search engines. All the information on the platform thus gives a fairly clear idea to the web master to know the evolution of the site.
Benefits of Google Search Console
Although the service is criticized, it has more benefits than criticism.
The disadvantages of Google Search Console
It is quite true that the Google Search Console service has many advantages, but it also has some negative points. These disadvantages are:
Usefulness of Google Search Console
- The service analyzes the performance of the site;
- It is a tool which gives a clear study of the URL;
- It provides a report on the indexing of the site;
- Also, it gives a notification on mobile ergonomics;
- In addition, GSC performs manual actions. It allows you to be informed about any penalties sent by Google
How to set up Google Search Console in a few steps
- To start, make sure you are connected to a Google account (use the Google account that will be associated with the site)
- Then go to the site< Google Search Console> then click on< Start now>
- If this is the first site created in GSC, a welcome message will appear, then click on< Start> . Otherwise go to the menu that unfolds and click on< + Add a property>
- To continue, in property, choose Domain then enter correctly the URL address of the site and click on< Continue>
- Now check the site. Copy DNS TXT record and add to domain name provider to verify ownership.
Conclusion In this article, it’s obvious how Google Search Console can help improve a site’s SEO. The establishment of the site is essential regardless of the size of the site. It must be recognized that it is not all about installing it. It is the constant use that will push to discover other advantages. To find out more about using this tool or ask for advice, contact us