Google My Business
Google My Business is a free digital tool offered by Google for businesses and organizations to help them manage and promote their online business.
Why use Google My Business
Previously, you had to use rudimentary and expensive methods to search and find a business. Now with the advancement in technology everything is digitized and made easier. By putting relevant information about your business and its activity in the tool, it is easier for internet users to find you on the Google search engine and know all of your history.
What Google My Business allows
In addition to being free, Google My Business offers several advantages such as:
Be more visible on the web
A Google business account guarantees you visibility on Google Search and Google Maps, while improving your local SEO. Google business accounts also provide access to analytics, allowing you to refine your paid and organic advertising strategies.
Your customers are informed about your activities.
Your Google My Business listing includes your contact details, hours of operation, and other essential information. You can post updates to share information about the current status of your business.
Increased traffic and sales
Having a listing on this tool from Google can help you increase your traffic and sales. According to Google, by having a listing, businesses are more likely to attract local visits from browsing users.
Advertising service offered by Google
This tool from Google offers a quick and cheaper way to get targeted exposure on the biggest search engine.
Although very practical and may even be essential, the tool also has certain drawbacks.
The difficulty of management
Maintaining the listing and improving online business recognition takes a long time to do. It takes an expert in the field to manage it and it can be very costly for the company.
A big emphasis on local SEO
Local SEO forces companies to concentrate their activities in a specific geographic area, which greatly limits any expansion project.
Who to contact
If you wish to be assisted by professionals our agency is at your disposal contact us