About Google Merchant
Google Merchant is a platform offered by Google that allows e-commerce owners to increase their sales through Google. If you have an e-commerce platform, opting for this solution can be a way to generate more income.
Why Google Merchant?
This platform has several advantages; to know :
A fairly considerable presence among customers
By adding your products to the platform, you can target a sizable number of people on Google.
You stand out from the competition.
Many visitors to Google looking for products go to Google Shopping. Thus, you have enough chance to sell more by being there.
The ideal place for several clients
Several customers looking for products trust the products offered by Google Shopping.
A solution that works for you
With a good setup, you don’t have to recruit salespeople; Google Merchant works for you.
Google Merchant offers several features, namely:
Import of manual products
You can import your products on the manual platform using your Excel file (CSV) or other formats offered by the platform.
Automatic import via FTP
You can make an automatic connection from your site to Google Merchant using an FTP connection. Thus, the platform will be able to check the status of your stock automatically.
Error reporting before publishing products online.
The platform is responsible for making the validations and sends you an error report before publishing your products online. Thus, you save time and money.
For people with less expertise, Google Merchant can have several drawbacks.
The configuration is not always easy.
Unless you have some expertise or take the time to go through the documentation, configuring the platform with the site can be complicated.
The connection and synchronization process takes a lot of care.
Performing the FTP configuration to synchronize the products requires knowledge of web servers and access to this functionality.
Google Merchant is not open to all products.
Google has established a list of products accepted through its platform. You must refer to this list to find out if your products are allowed.