SEO for e-Commerce

Training program: SEO for e-Commerce

This training is aimed at online store owners, developers and digital marketers who want to optimize the natural referencing (SEO) of their e-commerce sites. Good SEO is essential to attract potential customers, increase organic traffic and maximize sales. This program, 100% online and free, will teach you the specific strategies and techniques to improve the visibility of your online store on search engines.

Training objective:

At the end of this training, you will be able to:

• Optimize product pages, categories and key pages for SEO .
• Improve the performance of your online store to promote SEO.
• Use advanced SEO techniques to increase product visibility.
• Apply local and international SEO strategies to reach a wider audience.
• Use structured data and analytics tools to track your SEO results.

Program structure:

1. Introduction to SEO for eCommerce

   • The specifics of SEO for online stores .
   • The importance of SEO to attract customers and increase sales.
   • Essential ranking factors for e-commerce sites.
   • Overview of SEO best practices in the e-commerce industry.

2. Optimizing Product Pages for SEO

   • Structure product pages to maximize their visibility.
   • Optimizing product titles and descriptions for SEO.
   • Using alt tags for product images.
   • Integrating long tail keywords to attract more targeted traffic.

3. Optimization of Category Pages and Product Filters

   • Structuring categories and subcategories for better navigation and effective SEO.
   • Creating SEO-optimized category descriptions.
   • Management of product filters (colors, sizes, etc.) and their impact on SEO.
   • Managed category URLs to avoid duplicate content.

4. Site Speed and User Experience (UX)

   • Importance of page loading speed for SEO.
   • Using techniques like caching, image compression, and script optimization.
   • Improve user experience (UX) to reduce bounce rate.
   • Mobile optimization: Priority to Google's mobile-first index.

5. Local SEO for eCommerce Stores

   • Strategies to optimize local SEO and attract customers near your geographic area.
   • Google My Business optimization for physical stores.
   • Integrating customer reviews and their impact on SEO.
   • Optimization of local pages and contact data (NAP).

6. Structured Data and SEO for e-Commerce

   • Using structured data to improve visibility in search results (rich snippets).
   • Implementation of schema.org tags for products, reviews and offers.
   • Integration of JSON-LD to make it easier for search engines to read data.
   • Validation of structured data via Google testing tools.

7. Customer Reviews and SEO Optimization

   • Impact of customer reviews on the visibility and credibility of your online store.
   • Integrating reviews on product pages to improve SEO.
   • Managing negative reviews and how to leverage them to improve your SEO.
   • Use of third-party platforms for reviews (Trustpilot, Google Reviews).

8. Technical SEO for e-Commerce Sites

   • Handling 404 errors, 301 redirects and canonical URLs.
   • Optimized XML sitemaps for better indexing of products and categories.
   • Implementing the robots.txt file to optimize search engine crawling.
   • Internal linking strategies to improve navigation and SEO.

9. International SEO Strategies for e-Commerce Sites

   • Optimized for multiple countries and languages (hreflang and alternate URLs).
   • Management of localized versions of the site for international SEO.
   • Using domains, subdomains or directories for different markets.
   • Strategies to avoid duplicate content on multilingual sites.

10. SEO Performance Analysis and Monitoring for e-Commerce

    • Using Google Search Console and Google Analytics for performance tracking.
    • Analysis of keywords, positions and organic traffic.
    • Track e-commerce conversions and optimize based on results.
    • Using advanced SEO tools ( SEMrush , Ahrefs, Moz) to improve SEO strategy.

Teaching method:

• Online courses : Access all modules on our site for free.
• PDF Support : Downloadable version available upon request.
• Video support : Explanatory videos for each module will be published on our YouTube channel.

Conclusion :

This training will allow you to master SEO techniques and strategies specific to e-commerce sites. You will be able to improve the visibility of your products, attract more customers and increase sales sustainably thanks to effective SEO. For any questions or registration requests, do not hesitate to contact us!