Do you really need a website?

With the multitude of tools available to promote your business, a fundamental question often comes up: do you really need a website? Today, platforms like Facebook, LinkedIn or even WhatsApp allow businesses to create a profile, showcase their products and interact with their customers. With these tools, you have access to a large audience, and the ease of use is undeniable. So, why invest in a website? Let's first look at the benefits of a social media page, and then see how a website can make a difference.

The Benefits of a Social Media Page

There are several benefits of social media. Below we will look at some of the advantages.

Accessibility and immediate audience

Creating a page on Facebook , LinkedIn or WhatsApp is simple, quick and free. You can immediately reach a large audience without having to spend a lot of money on marketing.

Interactivity with your audience

These platforms are designed to make engagement easy. You can receive comments, messages, and organize events with just a few clicks. You also have the ability to respond directly to your customers, creating a closer, more personal relationship.

Integrated Promotional Tools

Facebook, Instagram, and LinkedIn have powerful advertising tools that allow you to target specific audiences based on their interests, location, or online habits.

Why can a website make a difference?

Despite all the benefits of social media, a website remains a strategic asset for a business:

Full control and customization

Unlike social media pages, where you are limited by the platform's rules, a website is entirely yours. You can customize the user experience, appearance, and content without restrictions.

Credibility and professionalism

Having a website reinforces the professional image of your business. It shows that you are investing in your brand and that you are serious about your efforts. In addition, many customers perceive businesses with their own website as more trustworthy.

Visibility on search engines

A well-ranked website can help you appear in Google search results, which is not the case with a simple Facebook page. Being present on Google improves your visibility among users who are actively searching for your products or services.

Data analysis

With tools like Google Analytics, you can analyze visitor behavior on your site in detail. This information is essential to optimize your marketing strategy and better understand your customers.

Summary: What to choose?

The answer to this question depends on your goals and resources. If you’re just starting out and need quick, inexpensive exposure, a social media page may be a good short-term solution. However, to build a lasting presence, increase your credibility, and have complete control over your image, a website remains a crucial investment.