With the possibility of promoting one’s activities online, many people wonder whether one really still needs a website. Indeed, thanks to social media, you can promote your activities very easily. By using just Facebook, thousands of people are able to generate huge amounts of money. In addition, web solutions such as Facebook, LinkedIn, Instagram have mechanisms that promote conversion. Today we are going to look into the matter. We will first say in which case you should focus on social media. Then, we will see how a website can be essential.
How is social media increasingly acting as stand-alone web solutions?
In the basic perception of a business, the end goal is to have customers or potential buyers. Because of this, social media gives you the opportunity to do so without having to rely on a website. For example, if you are a housekeeping company, and offer your services to people in your locality. You can create a Facebook page, integrate a Marketing tool such as MailChimp or WhatsApp. Thanks to this, you are able to build a clientele without much hassle.
Social media offers an incomparable door. Thanks to its very large community, no one can deny the fact that it helps thousands of businesses and young entrepreneurs throughout the moment. Here are just a few examples of what social media can do for you.
- Have a web page to present your products and services . Whether you are on Facebook, LinkedIn, Instagram or any other network, you have a space dedicated to companies wishing to promote their activities.
- The e-commerce option (especially on Facebook and Instagram). You can create your store directly on Facebook and sell to your customers. Facebook in particular offers the possibility to connect your site with WhatsApp to complete the transaction.
- Take advantage of the high audience rate on the net. Millions of people around the world log on to social media every day.
If you wish, you have no interest in having a website for your activities since social media makes it easy to manage your activities. However, on a large scale and in the long term, it can be constraining.
Why do we still need a website?
Through a website, you can promote your services and products. Indeed, unlike the conventional approach, where you would have to have multiple salespeople to reach customers. Or focus on local customers, a website gives you a certain reach. For example, you can offer your services to customers outside your country. If you wish, you can sell online 24 hours a day, 7 days a week. The web has brought a certain revolution.
The website overcomes some limitations of social media. We can give you some examples below.
A website belongs to you.
When you sell on an external platform, you are subject to that platform’s terms and conditions and policies. To this end, your vision and approach is governed by their policy. We constantly see complaints from bloggers or video content producers about changes to their favorite platform. A major change to a platform you trust can literally send you out of business.
Your website can help you better define your strategy
With a website, you can install static tools to get data related to traffic sources. And by better evaluating your profitability or failure for a better evolution.
Easily develop your identity or brand
You have flexibility in changes to the structure of your website. And in addition you can give the direction you want to your activities without too much constraint. Unlike a social media page which has a predefined structure, a website brings a certain uniqueness.
So far, social media does not offer the option to make payment through their platform. You must have to deal with the customer off the platform to get payment for your products or services. Via a website, for example, you can configure the payment method. So your site can facilitate 24-hour operations.
You are in control of your content
Several platforms decide what you can publish as content. An approach that is not bad in itself. However, when selling products or services, you may be required to use terminologies that could be offensive from a platform perspective. In this case, the platform becomes a barrier to the development of your activities. On your website you have some freedom and power.
Combine the possibilities of your website with the power of social media
The combination of your website with various external tools can promote your growth on the net. Indeed, to have greater visibility, you can, for example, have a Facebook, Twitter, LinkedIn or Instagram page. Thus, the promotion of your products and services will be more effective.
You still need a website to better develop your brand. Indeed, a website can have several advantages compared to a social media page. However, having a website does not mean giving up on social media. You can combine all channels to better grow your business.