extensions

ACF

ACF or Advanced Custom Fields, which can be translated into French by advanced custom fields, is indeed an extension widely used by developers on their clients' WordPress sites, because it allows them to do many things that greatly facilitate their life to make sites with advanced features. Advanced Custom Fields (ACF) can also be seen in terms of an extremely powerful WordPress plugin that offers the ability to attach almost any type of custom field to your various post types. The ACF extension thus offers more than 20 default field types.

What is ACF for?

The WordPress Advanced Custom Fields plugin offers the addition of custom fields. They become accessible in addition to, or as a replacement for, content spaces included with WordPress. These fields therefore allow the integration of all content (text, image, video, files and more). Even with the arrival of Gutenberg, WordPress which manages its content in blocks instead of its classic interface, ACF retains a very interesting and very essential place. A web developer can use ACF to create blocks with very precise options such as a title, an image and photo credits. The styles are set in advance. The user's only task therefore becomes the integration of content into what looks like a form. He doesn't have to worry about layout and styles.

What is special about ACF?

The user does not have to wonder about the appearance of the contents, they are adjusted in advance. Here, we touch on the main difference between a “visual builder” (content creation tool), WordPress Gutenberg blocks and the classic content window. In all of these cases, he has to style a lot of the content himself, and thus guess how the options work. With ACF, simplicity is key. Each block has specific, named fields that expect content. For example, to add a title, a list with the choice of title level will present itself. The user will therefore be able to concentrate on the end that interests him, the content of the site.

The advantages of ACF

The main benefit is that, on a live site, you and other site administrators will no longer have access to their configuration in the WordPress menu. In this way, we simply ensure that no one will do anything stupid by modifying the name of a field in production, which could break everything. The biggest advantage of this approach is that you will be able to internationalize the text strings of your fields. So, if you are making a multilingual site, this is explicitly the best approach to choose. There is no limit in using Advanced Custom Field to make the WordPress CMS completely personalized and tailored to your customers. These fields can in this case be used to create very specific personalized content and are designed to create complex personalized interfaces.

How to start using ACF?

You must first install and activate the Advanced Custom Fields plugin like any other extension, to do this, go to your WordPress administration interface then Extensions and finally Add. Search for Advanced Custom Fields (and not just ACF, otherwise it won't find it) and install it, then activate it.

Captcha

CAPTCHA is a family of Turing tests to automatically differentiate a human user from a computer. This challenge-response test is thus used in computing to verify that the user is not a robot; this verification generally uses the image or sound analysis capacity of the human being. However, the CAPTCHA acronym simply stands for Completely Automated Public Turing test to tell Computers and Humans Apart The purpose of the tool, as its name suggests, is to detect the presence of robots by differentiating them from humans. To do this, CAPTCHA offers Internet users small questionnaires in different forms.

What is Captcha for?

A captcha is very often used to detect the presence of a robot or to confirm access to an interactive website. However, it is also very present to secure contact forms or online registration. This therefore ensures that the information comes from humans and not from a computer. To sum up, a captcha serves to differentiate a human from a computer program or robot.

What is special about Captcha?

CAPTCHA designates first of all a dialog box, but also and above all the whole of the image generation and network routing protocol associated with the resolution of the Turing test. CAPTCHAs are thus fully automated, they only require a few seconds of the user's time. As we have seen previously, a Captcha generally makes it possible to block the access of malicious machines to websites or registration forms.

The advantages of Captcha

As we have seen before, a Captcha basically blocks the access of malicious machines to websites or registration forms. However, Captchas have several benefits among which we can cite the fact that Captchas prevent hackers from using robots to send phishing emails. They also make it possible to restrict the creation of several fake accounts for malicious purposes. Thus, preservation against fraud is ensured, as for polls for example, this because they make it possible to ensure that each vote is indeed carried out by a human. From the provider's point of view, this obviously allows a significant reduction in the workload of website administrators. Automating requests therefore also makes it possible to reduce the resources of a server necessary for their processing. However, CAPTCHAs are able to take a holistic look at a user's behavior and even history of interactions with content on the Internet.

Disadvantages of Captcha

Nevertheless, Captchas do not only have advantages, there are also disadvantages. Even if the installation of a Captcha is of course necessary, it still requires some specific attention. Another disadvantage that should not be overlooked is the fact that the action of a Captcha can affect the user experience. An action is thus necessary in order to prove that you are indeed a natural person, however this action can slow down or even hinder access to the website or to a form. The "riddle" action can therefore be repeated many times, and your desire to continue will have been well shaken.

Other alternatives today

If they are more and more present, Captchas are not the only tool to secure a website or a form. Other methods are also used, for example:

• Black Lists (or blacklists) which list unwanted addresses.
• Honeypots that trap "spamming" machines with powerful bait systems.
• Content filters through keyword analysis, which identify suspicious entries
• Web server filters that through complex analysis identify suspicious interactions based on visible characteristics and even known patterns.

However, these different methods are much more complex to implement. This is what Google understood when it bought the ReCaptcha Company in 2009. It has thus developed several versions of its tool. Another cause of this is the fact that the product is free for quantities of less than 1 million calls per month, which gives you a margin. However, there is a counterpart, the tests of texts or images will allow Google to feed the AI (Artificial Intelligence). You are going to identify a word, this word will be used to digitize books and old press archives. Similarly, the recognition of a pedestrian crossing or a bus recognized by you on an image, will thus enrich the base for future autonomous vehicles.

DIvi

DIVI is a powerful website editor that offers a visual editor. It therefore makes it possible to create and modify Web pages without computer code or programming knowledge. Divi has thus made it possible to democratize the design of web pages, this by allowing website owners with little experience in the web to create websites, by offering advanced possibilities for advanced users. Divi comes as a theme and a plugin for the WordPress CMS.

What is DIVI used for?

Divi is a powerful website editor that offers a visual editor. Among other things, it allows you to create and modify web pages without computer code or even programming knowledge. It is based on the concept "WYSIWYG" = What You See Is What You Get, which means that you get what you see.

What is special about DIVI?

The particularity of DIVI is that it is a tool that makes life easier for all webmasters who use it. It will add a lot of functionality to WordPress. It is complementary, easy to use, allows you to create your themes and much more. To facilitate your work, Divi provides themes that are already ready to be used.

The advantages of DIVI

DIVI has some rather interesting advantages, among which we can mention:

• Divi offers a lifetime license! In my opinion, this is the number one reason for its success. There …
• The Divi theme and everything that follows it... You will have understood it, if you design sites...
• The famous Divi Builder. And what an argument this Divi Builder! The Divi Builder is an extension that …
• "The Divi Design Initiative" The Divi Design Initiative was set up to offer

The disadvantages of DIVI

• The main disadvantage of DIVI is that it is not free.
• On the other hand, for around 210 €, users benefit from a lifetime license as well as unlimited use. This theme is then among the cheapest on the market, while being very efficient.
• In addition, the ElegantThemes editor offers users a 30-day trial and a possible refund during this period.
• Another disadvantage of the theme is that its translation into French can be quite risky.
• Basically, DIVI is distributed in English and the translations of certain terms are not always done correctly. However, it is possible to find extensions that improve the translation in French (or in other languages).

How to start using DIVI?

Most new WordPress users have one basic desire: to build their site or blog in record time and above all, they want this site/blog to be visually stunning. That's why they install WordPress and choose a theme right away, without even taking the time to understand. So to start using DIVI? it's very simple, to start you just have to go to your search engine and mark Divi, but be careful not to come across fake websites. You need to go to the site of “Elegant Theme.

elementor

Elementor is free software, under GPL 3 license available in free version and in Pro mode. It aims to make the design and maintenance of WordPress pages extremely simple as a visual drag'n drop process. This is called a page builder. Elementor can also be viewed as a design tool for WordPress that allows you to visually design your website using a simple drag-n-drop editor. Once you have installed the Elementor plugin, you can therefore design your WordPress pages and blog posts using this extension instead of the default WordPress editor (sometimes called Gutenberg editor).

What is this for?

• For the designer, it's a pixel-perfect design platform that generates 100% clean code • For the digital marketer, it's a tool for acquiring qualified traffic, leads, as well as assured conversion • For the developer, it is an extensible and user-friendly working environment to create themes, custom add-ons, etc.;

What is its particularity?

Elementor is actively used by millions of websites worldwide. Indeed, it has thus become the most popular WordPress page builder plugin for a variety of reasons: it is intuitive and easy to understand for beginners; it is designed to allow you to master all its features more quickly; it offers many designer-oriented features that make it easy to produce professional-looking designs.

The advantages of Elementor

The main benefit of using it is undoubtedly its ease of handling. Indeed, it allows non-technical people or novices in website creation to create layouts as well as attractive designs, as well as quite complex pages such as: forms, animated graphics and integration of videos.

Cons of Elementor

Although Elementor has several advantages, it does have some disadvantages that should not be overlooked: installing this plug-in makes the page load more cumbersome and thus causes possible display problems. Indeed, Elementor can have an impact on the speed of your website, making it slower, which can therefore affect your SEO.

How to start using it?

To build a page with Elementor, you must first create one with WordPress. An “Edit with Elementor” tab appears. Just click on it. From then on, you access the interface of the extension. Here you will see the main canvas where you can drag in the different elements. These are on the left side. So you can add internal sections, titles, images, videos, buttons, etc. Be careful, creating a page with Elementor requires understanding its structure: • The page is divided into sections; • The columnar section; • The column can include multiple content items; • Each element must be individually designed. The plugin also offers you to switch your site to responsive. In this way, the display is optimal both on mobile and on computer.

Google map api

Google Maps API is an application that provides an intuitive and very responsive interface, it is built using AJAX technologies. It is an open API allowing the customization of the map including even the possibility of adding specific data to the map within the application (customization of controls, event management, creation of markers with tooltip…). Even better, Google provides access to this service for free. In the articles or projects below we will examine some of the basic functionality provided by the Google Maps API.

What is Google Map API used for?

We use this API whenever we need to set up geolocation or to allow Internet users to determine their routes from one point to another. Google provides many tools on the Web, in particular in JavaScript, to create dynamic and user-friendly maps on any website. Its use is also free for developers (under certain conditions and within a certain limit)

What is special about Google Map API?

Google Maps is a powerful and rich tool. In general, when we talk about it, we mainly think of the display of the world map with a landmark. But it's actually much more than that! Geolocation, searches, routes, distances… So many things that this brilliant tool makes available to us!

The benefits of Google Map API

Google Maps has in just a few years become a service used by millions of users, and many developers. The application was indeed free and thus made it possible to integrate many functionalities related to geolocation to websites and applications. But for some time, the situation has changed, the service has indeed become paying for professionals.

How to start using Google Map API?

For those who wish to install a Google Maps map on their site, they must first obtain an API key. And for that, it is essential to have a Gmail account and go to the site dedicated to developers… Then, you just have to let yourself be guided to get your key. You can use Google's service on your site by integrating a small window of the Google Maps application into it. For those who wish to install a Google Maps map on their site, you must first obtain an API key. And for that, you must have a Gmail account and go to the site dedicated to developers… Then you just have to let yourself be guided to get your key.

Let's encrypt

Let's Encrypt is a Certification Authority (Certification Authority abbreviated CA) issuing free Domain Validated certificates (Domain Validated abbreviated DV) for a period of 90 days. Let's Encrypt owns an RSA root certificate stored on a hardware security module that is not used directly. However, this certificate is intended to be replaced later by an ECDSA certificate which will be used to sign two intermediate certificates signed by the certificate authority IdenTrust. One of them will be used to sign the issued certificates, the other as a backup certificate in case of a problem with the first one.

What is Let's Encrypt used for?

Let's Encrypt is a Certificate Authority, and they have more or less the same privileges and powers as every other existing (and larger) Certificate Authority on the market.

What is special about Let's Encrypt?

Let's Encrypt is a free non-profit service provided by the Internet Security Research Group to promote web security by providing free SSL certificates

The advantages of Let's Encrypt

Among the advantages, we can mention that it is:

• Free: Anyone with a domain name can use Let's Encrypt to obtain a recognized certificate at no cost.

• It's automatic: it's software that runs on a web server that can interact with Let's Encrypt to easily obtain a certificate, securely configure it for use, and automatically support renewal.

• Secure: Let's Encrypt serves as a platform to advance TLS security best practices, both on the CA side and to help website managers properly secure their servers.

• Transparent: All certificates issued or rejected will be publicly recorded and available for inspection by anyone.

• Open: The issuance and even auto-renewal protocol will be published as an open standard that others can adopt.

• Cooperative: Like the underlying Internet protocols themselves, Let's Encrypt is thus a joint effort for the benefit of the community, even beyond the control of any one organization.

Disadvantages of Let's Encrypt

Today, the main disadvantage of using a Let's Encrypt certificate is compatibility. This is thus a problem that any new certificate authority must face when approaching the market. Thus, for a certificate to be trusted, it must first be signed by a certificate belonging to a trusted certificate authority. To be trustworthy, a certification authority must therefore have the signing certificate integrated into the browser or the operating system. A certificate authority that enters the market today, even assuming that it is trusted by the root certificate program of each browser or operating system from day 0, which is by the way impossible, will be thus included in the current versions of the various browsers or operating systems. However, they cannot be included in older (and already released) versions.

How do I start using Let's Encrypt?

To start using Let's Encrypt, we first go to the DSM Security config. There, choose Certificates, then create a certificate. So choose to create a new certificate. Then enter a description, select the option to acquire a Let's Encrypt certificate, and set the use of this default certificate. For example, to enable HTTPS on your website, you must obtain a certificate (a particular file) from a certification authority (CA or CA for Certificate Authority in English). Let's Encrypt being a certificate authority. In order to obtain a certificate for your website's domain through Let's Encrypt, you must prove that you control that domain. With Let's Encrypt, you do this by using software using the ACME protocol, which generally runs at your host. To determine which method will work best for you, you will need to know if you have shell access (also known as SSH access) to your hosting. If you manage your site entirely through a control panel like cPanel, Plesk, or even WordPress, chances are you don't have shell access. You can ask your host to be sure in this case.

paypal

PayPal is an online payment service that allows you to pay for goods, receive payments, or even send and receive money. It is the undisputed world leader in online payment. This bank belongs to the leading eBay group. And generally allows you to send and receive payments online. PayPal is therefore an issuer of electronic money and not a bank, and therefore does not offer bank cards, remunerated accounts, or other financial services.

What is PayPal used for?

PayPal is an American company used to offer online payment service systems worldwide. The platform also serves as an alternative to payment by check or credit card. The site operates here as a payment method for e-commerce sites, auctions and other commercial uses for which they receive a fee in exchange for profit such as a one-click transaction and a registration of a password. The PayPal payment system, which is also called PayPal, is therefore considered to be a payment platform.

What is special about PayPal?

PayPal has the particularity of helping to protect your credit card information thanks to the best systems on the market for security and fraud prevention. When you use PayPal, your financial information is never communicated to the merchant, this is one of the peculiarities of PayPal.

The benefits of PayPal

The advantages of PayPal are numerous and diverse, we can mention:

• Secured.
• No charges.
• You don't need to insert your credit card number on suspicious sites.
• PayPal is used both on PayPal and several other merchant sites such as Cdiscount for example.
• If you do not receive your item after paying by PayPal, you are automatically refunded.
• By using PayPal, you receive your money directly and do not waste time with unnecessary trips to the bank.

The disadvantages of PayPal

PayPal not only has advantages, it also has several disadvantages including:

• Using PayPal may seem incomprehensible at first.
• If your password is stolen, anyone will be able to make purchases without your permission. It is therefore essential to choose a fairly complicated and non-intuitive password.
• Another of the disadvantages not to be overlooked: these are the fees and commissions charged if you do not pay in euros or if you do not make purchases in the EEA, this unlike a credit card which is theoretically accepted everywhere

How do I start using PayPal?

Creating a PayPal account is done in a few minutes and very simple. All you have to do is enter your contact details and your credit card number. So, in this way, you will never have to indicate it again. Once the PayPal account is created, just browse eBay looking for the products that suit you. If any of them interest you, it will be enough to bid or make a purchase immediately. Finally, to pay, you will need to connect to PayPal and click on the payment validation button. Thus, your credit card will be debited without you even needing to bother to insert the codes.

Webp

WebP is an image format whose interest is significantly reducing file size. Designed for the web (its name probably means “Web Picture” or “Web Photo”), it is less cumbersome than the more common formats JPEG and PNG. Here are some projects or articles related to WebP.

What is WebP used for?

WebP reduces file size by 39% compared to JPEG, PNG and GIF formats without losing any noticeable image quality. However, WordPress does not offer native support for WebP; it supports the most popular file formats, such as JPEG, PNG, GIF, and ICO, so it has yet to add WebP to that list.

What is unique about WebP?

WebP is an image format with the particularity of lossy compression of 24-bit images on the web. It was therefore conceived as a new free standard for compressed colour images and to replace other image forms.

The benefits of WebP

Among the many advantages, we can mention a few:

• Space saving: As we have already said, the WebP compression format means that images take up much less space on our disk or server with the same quality as a JPG or PNG image.
• Reduced compression time: it is not only necessary that they take up little space, but it is also crucial that they load quickly on the browser. In this sense, the format created by Google also far exceeds the decoding and loading times of other image formats.
• Transparency support: In addition, it is a format that supports image transparency.
• Animation support: And if that wasn’t enough, it also supports animation, making it a great rival to the GIF format.

WebP support in browsers

WebP has been around for nine years now. So why is it still so little used? Why are PNG and JPEG still the most common formats, despite the advantages of WebP? Like many technologies, WebP has difficulties finding its marks, and not all browsers consider this image format. Thus, WebP is supported in Google Chrome, Opera Mini, Opera, Chrome for Android and the Android browser. Other major browsers such as Safari, Mozilla and Edge have announced support for the format, but no availability is offered yet. Apple preferred HEIF over WebP. As for the others, they should soon integrate WebP to their compatibilities.

How do I start using WebP?

Before starting to use WebP, it is essential to remember that Google Chrome is the most widely used browser in the world. 64% of Internet users use it daily to search and browse the Web. Therefore, you should not give up on the WebP format just because other Internet users do not have access to it. It’s a safe bet that most of your site’s visitors will be able to take advantage of the WebP format!On the other hand, you can also use Google Analytics to know the browsers used by your site visitors. And therefore, to know if it is fascinating to use this image format with an alternative display solution for your visitors. If all users and visitors to your website are using Google Chrome or a WebP-enabled browser, providing an alternative solution may not be necessary. If you choose this solution, check Google Analytics regularly to ensure you are not losing visitors. So what does Google Analytics say?

Weebly

Weebly is a platform for creating and managing an online presence, ie websites, blogs or online stores, it is equipped with website creation and web content management software and is based on the principle of drag and drop, which allows you to customize your site without programming. Weebbly offers a free website construction tool, this tool allows you to enrich a site by adding objects found elsewhere on the net (photos, videos, etc.) by simply "drag and drop" (click and drag) . However, the website allows its users to use a subdomain name if it is available. Users can therefore buy a domain name directly or use an existing domain name via a redirect. The advantages of Weebly The Weebly platform offers a large number of advantages that should not be overlooked, for example:

• Site speeds are fast: in fact, Weebly scored an A on Bitcatcha's speed test. This is not surprising all the same, when you know that it is intended to host e-Commerce sites.
• Design Flexibility and Themes: Weebly has been offering a multitude of templates to its users for a few years now, however, they adjust the availability of these templates quite frequently, which means that the creator cares about the smallest details of their product.
• The editor is simple and easy to use
• Weebly mobile app – create and manage from your mobile device : This is an app that is unique to Weebly. However, the Weebly mobile app is nothing more than what it sounds like, an app that works on your mobile device and lets you edit your site there.
• The Weebly App Center: which is different with the Weebly mobile application, the App Center gives you additional options to increase the capabilities of your website. It is an element that every site creator should have, this because it allows to separate the main activity from the extended functionalities.

The disadvantages of Weebly Weebly not only has advantages, this platform also has several disadvantages, including:

• No domain choice for free subscriptions
• Limited blogging tools
• Paid support services
• Square doesn't work everywhere

WooCommerce Payment

WooCommerce Payment is a payment gateway that WooCommerce offers for WordPress websites. This gateway uses Stripe to easily configure online payments from your WordPress admin panel. Plus, with a verification package, you can get your money much faster. As part of web development, we use WooCommerce Payment which we can install and configure on your online store.

What is WooCommerce Payment used for?

WooCommerce Payments is actually developed and offered by WooCommerce itself, it offers a simple and intuitive payment gateway that will of course work with the WooCommerce system. So you can accept all major credit cards/debit cards and enable options for recurring payments and subscriptions. Seeing how the gateway is so ingrained in WooCommerce, all payment collection and money management is done in the WordPress dashboard. So you can submit refunds, view payments, and respond to chargebacks right from your dashboard. Couple that with low fees and basic editing settings and you've found the perfect payment solution for collecting payments online.

What is special about WooCommerce Payment?

WooCommerce Payments has the distinction of being a free extension to install and use regularly. Fees are set at 2.9 + 0.30 USD per transaction, with plus or minus 1% additional for cards issued outside the United States.

Benefits of Drupal

• WooCommerce Payment integrates well with many other WooCommerce extensions, including WooCommerce Subscriptions.
• It grants direct access to all payments and settings in the WordPress dashboard, thus making it much easier to consolidate your workflow and stick to one area of the internet.
• It's an option to accept payments from around the world, with some benefits of being a US merchant.
• WooCommerce is an in-dashboard dispute management center.
• This is a deposit setup area to ensure you receive all payments to your bank account within a reasonable time.

How to start using Drupal?

To start using WooCommerce, we first go to the WooCommerce settings, Payment Gateways tab, you must activate the payment method by check and specify the shipping address for the payment. However, you can also notify the customer that his order will only be processed upon receipt or even cashing of his check. You can also refund a payment by going to the specific order and clicking the Refund button via WooCommerce Payments.

WooCommerce default payment methods

WooCommerce distinguishes several default payment methods. When you launch an online business, you don't always know how successful you will be… or not. I think that starting sales by activating payments by check, bank transfer and Paypal is a good basis. However, if the turnover justifies it, switching to the secure payment by credit card offered by your bank will be the most effective solution and even certainly the least expensive. This solution can thus supplement or replace Paypal. However, you will need to contact your bank to set up a Distance Selling Agreement (VAD) and thus acquire a payment gateway compatible with your banking establishment.

WPML

When we talk about WPML (WordPress Multilingual Plugin) we are referring to this WordPress plugin responsible for transforming a monolingual website, or a blog, into a multilingual platform. Something that is so much needed lately. It is a very popular tool, as it allows the user to translate their domain content into more than 40 different languages, with the advantage that the SEO work is completely uncompromised. Besides the fact that it is characterized by its intuition and has several resources that facilitate the whole process of translation. With this plugin, one gets apart from a manual translation also an automatic translation, where both can be worked on in parallel, so that the user can make sure that a good job has been done with their content.

What is WPML used for?

For everyone, structuring a multilingual website can be a big challenge. However, the features of WPML must make the task much easier, this because they bring many functionalities to the tool in general. • Allows SEO optimization. • Its compatibility with the themes is high • Translate the texts of the subjects • Allows optimal management in terms of translation • The tool gives you access to a network of translators.

What is special about WPML?

The particularity of WPML lies in the fact that it facilitates the creation and even the operation of multilingual sites. It is a very powerful tool for business sites and yet quite simple for blogs.

The benefits of WPML

The main specificities offered by WPML are the following: • SEO allows you to optimize your website independently, language by language. In addition, it is compatible with the main WordPress SEO plugins. • Reliability is a key benefit. Indeed, we notice that the work behind it is done by professionals. Thus, it has constant collaborations with other leading plugins, this to ensure compatibility, moreover to provide updates with very good timing. • It has a 30-day trial period, during which they refund you if you are not satisfied with the plugin, and without giving any reason. • Installation and configuration is very simple, fast and also safe, without the need to have prior programming knowledge. • E-commerce. It is fully compatible with WooCommerce. • With an original configuration, it is possible to translate the entire website from the first moment and in a very simple way.

Cons of WPML

However, like any other plugin, it also has drawbacks: • The main drawback here is the price. Although originally it was a free plugin, but currently we have to choose a payment method. Despite this small cons, we are talking about a still affordable price, and especially since, with a single payment, we can use WPML in any WordPress website we have. • Another disadvantage is the additional table. Unlike what happens with other plugins, WPML creates additional tables in the database, which can sometimes slow down the backend, but it will never affect the frontend.

How to start using WPML?

To use WPML, you must start by ensuring that your site meets the minimum requirements of WPML. Next, install the main components of WPML: • WPML Multilingual CMS (the main plugin) • String Translation • Media Translation They are available on the Downloads page of your account.

Yoast

The Yoast plugin is a very popular SEO solution for WordPress sites. Yoast has been around since 2008 and has been downloaded millions of times. While many other plugins have been developed by WordPress users all over the world, Yoast still remains the most popular, thanks to its many automated features and the fact that virtually all essential on-page SEO functions Yoast are available in the free version.

What is Yoast used for?

• Yoast fulfills the function of being able to design the title with a good description to put it in the search engine, thus giving us the possibility of using a cover, sections and other components so that the title to be introduced in the system looks as striking as possible. • It is also used to show a title in a more specific way, to present the title in our social networks and to share it among users who visit it, providing them with an enjoyable and easy-to-digest experience. • Yoast SEO allows you to have a list of your domain's URLs and have Google show your page in search results, by configuring the entry of certain pages and categories, as it connects with Search Console. • It allows you to configure links, titles, URLs, descriptions, paths, etc. • It also has the ability to facilitate the process of sharing content on social networks created to promote the page, in the easiest and most attractive way possible for users. Its functions are easy to use even for the most novice in the subject of SEO with tools and configuration in search engines.

What is special about Yoast?

Using an SEO optimization plugin is essential today if you want your article to appear on the first page of Google and other search engines. However, it is not because you install Yoast SEO on your WordPress site that it automatically appears at the top of the SERPs, this plugin is a help, certainly, but there are many things to achieve. Choosing Yoast SEO as a companion in your SEO optimization is a wise choice. It is therefore indeed one of the best on the market, in addition to being the most recognized. Its free version already makes it possible to establish the bases of good practices in terms of SEO. But, understand one essential point: natural referencing has become a complex science for which you have to train as there are so many elements to take into consideration.

The benefits of Yoast

The main advantage that the Yoast SEO plugin offers is that it is compatible with other extensions, easy to use for beginners and also offers the advantage of blocking, which gives us control over our pages. Due to its age, it offers a lot of optimization benefits unlike other familiar plugins.

Cons of Yoast

In several cases, the disadvantage of this plugin is that it can overload WordPress, slowing down the performance of the latter and thus making it more difficult to spend time on the functions it provides, this can cause vulnerabilities in the security and the loading time.

How do I start using Yoast?

To start using Yoast, it is essential to locate the Yoast SEO extension found in the search results and click on “Install Now” or “Install Now” to begin the installation; After installation, click on “Activate” or “Activate” which is located in the installation confirmation message.