Data analysis in website development

How valuable is data to your organization? They play a crucial role in the development of the web. We explain why you should put data analysis at the forefront of your decisions.

Data analysis in website development

 

Data in website development plays a vital role in making the right decisions. Indeed, they allow you to understand your target better, avoids certain errors or understand your market. On the other hand, you will be able to do better in competition. In this article, we are going to talk about the importance of data analysis in website development. We’ll also see why you need to take statistical data seriously. Finally, we will see some tools that can help you in this direction.

Why data analysis in website development

Many small and medium-sized business owners are more enthusiastic about applying their ideas, and they usually don’t understand that it’s not really them but their customers. For example, what you call a great idea may not be as good as you think it is according to your audience. Data analysis can then help you understand your customers’ needs. It can, for example, make you see errors on your website. Also, with data analysis, you can see your business from a different perspective.

How can data analysis help manage a website?

In developing a website, as in any other business, data analysis is crucial. For example, if you use Lucky Orange to monitor your website, you can gain valuable data for making important decisions. Lucky Orange is a powerful tool for monitoring what your visitors have done on your site before leaving it. Therefore, as a business or website administrator, there are many advantages to using data analytics. Here are a few:

Report certain website errors

As explained in the example above, you can correct your website’s errors by analyzing your data. In fact, during the development process, there are always many things that we don’t take into consideration. It could be browser compatibility, site adaptability, or even typos.

Understand your customers’ needs

The goal of any business is to generate sales. All the strategies put in place aim to ensure that ultimately there are more customers. Data analysis can help achieve this goal. For example, most of the time, our products/services do not match customer needs. Just check our scan results or get feedback to find out what needs improvement.

Improve/adjust your strategy

If you regularly analyze your data, you will understand why you are not converting visitors into customers. You will know, for example, that you need to add call-to-action buttons or other links.

What can you use to analyze data in website development?

Many free and paid tools can help you analyze your data. Most important, however, is the ability to understand what to do with that data. Below are some recommended tools for analyzing data or improving your website.

Google Analytics

Google Analytics is a powerful tool for understanding user behaviour on a website. It is a tool available at the URL: //analytics.google.com/analytics/. With Google Analytics, you can:

  • Know the source of your traffic. The Google Analytics dashboard can help you understand the country, the referring website, and even your visitors’ cities.
  • Get an idea of the pages your visitors have visited. If you want to improve your organic reach, you can use some information from Google Analytics. You can, for example, get all visited pages and abandoned pages.
  • Get insight into your website’s bounce rate and page sessions. The bounce rate is a percentage of users who left your website without clicking on another link. It can help you know how to improve your pages.

There is a lot of other information you can get from Google Analytics.

Lucky Orange

If you want to have videos of user activities in real-time on your site, Lucky Orange is the best tool for this. For example, with Lucky Orange, you can record all your website visitors’ activities, know the places they clicked, and trigger a live chat to chat with customers when they are on your website. One thing I particularly like about Lucky Orange is the heat map. The heat map highlights all the positions where there has been more interaction. With this information, you can adjust your website to increase your conversion rate.

Google Search Console

If you want to improve your organic reach, Google Search Console is the best tool for that. With this tool, you can submit your sitemap and get a lot of information about your organic traffic. The software will also send a notification about the various responsiveness issues you have on your website. There are many other benefits to using the Google Search Console. Do not hesitate to visit the site to find out more.

GTmetrix

If you want to improve the performance of your website, GTmetrix can help you achieve this. It provides you with useful information such as your page load times and various issues affecting your websites. You can also download a report in PDF format, which can help you improve your website.

W3C Validator

The validator W3C website will allow you to analyze and correct any markup errors on your site. Using the tool is simple:

  • Visit the site https://validator.w3.org/.
  • Add your website
  • Click on the “Check

After a few seconds, you will see a report showing you all the markup errors and some recommendations for fixing them.

Other tools

  • Pingdom – Pingdom integrates multiple features. In fact, with Pingdom, you can analyze your website speed, monitor your uptime, get information about your visitors.
  • Prositeweb SEO. It helps you analyze and correct all SEO errors to improve your ranking.

Final remark and conclusion

Whichever tool you use, the most important thing is to understand that data plays a vital role in the development of websites these days. If you do a little research on the Internet, you will always find a tool to help you achieve your goal. Taking data into account is an important step in improving your online presence and gaining more customers.

Thanks for reading our article; feel free to contact us with all questions.

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