Choosing a domain name and a web host is part of the web development process. Indeed, your domain name defines the identity of your company. This can have an impact on how customers perceive your products and services. The web host can have an impact on the performance and security of your data. Therefore, a website that does not take into account these two parameters can face harmful consequences. Today, we give you some tips to better choose a domain name and a web host.
How to better choose a domain name
In general, choosing a domain name will mean asking yourself the following questions
- What message do I want to convey?
- Would it be easy to remember?
- Will my name be popular?
- Would it be suitable for my target?
To better choose your name, it is important to consider your products and services. In addition, not moving too far away from the competition will give you the opportunity to better attract potential customers. Here are some recommendations for you to consider.
Choose a short and easy to remember name
When you have a relatively long and complicated name, it’s hard to remember. A person to whom you offer the link to your website will be more likely to remember if it is convenient to remember.
Do a competitive search
A competitive analysis can achieve three objectives:
- You give ideas about the type of name you can use
- Adjust your initial idea
- Better position yourself against the competition
Choose a name that relates to your industry
Before choosing a domain name, you must have in mind the positioning on search engines and the intention of users. A name that is far from your sector of activity can have visibility towards a target that is not yours. Therefore, you may have enough visitors and not enough conversions.
How to best choose a web host?
The web hosting provider usually offers domain names. You can store both in the same company for ease of connection. Here we look at the very important criteria for choosing a web host. There is a huge correlation between the type of solution you want to use and the web host. Indeed, some solutions require more resources than others. As an example, a website that you make on Drupal will need more resources than a website on WordPress. The location of your web host is also important from the point of view of your website’s performance. Here are some recommendations that may help you.
Store for hosts in your area or country
If you are in Canada, a host that is located in Asia should be avoided. Indeed, the distance between the servers and your target is to be considered. Certainly, there are ways to minimize the impact on performance. However, not having to spend extra money can still feel good.
Storing your data in a server requires a certain degree of trust. We are never safe from what can happen with a web host. However, taking into consideration the opinions of other users can help you make a better decision. You can for example:
- Read reviews from other customers
- Validate reliability by researching online
- read their general conditions
- validate if the company has a support team
Compare the offers of several web hosting companies
It takes some cost to get a quality web hosting. Unexpectedly, several suppliers reach exorbitant costs. You need to take some time to make the list and compare several suppliers. Don’t just rely on the companies at the top of the search engine listings. Research in depth to get a better idea.
Validate that the selected suppliers have the resources for your web solution
If you intend to make an online store, it may be inappropriate to take some solutions rather limited in resources. You may experience problems with the performance or use of certain tools. One approach could be to take the time to make a list of requirements for your solution to present to your web host. You should also make sure that the hosting company offers a possibility to connect the domain name with the server.
Choosing a domain name and a web host is not always easy. However, it is very important not to take it lightly to avoid future problems. If you don’t want to deal with all the complexity, you can simply leave the process to our experts. It would be a pleasure to assist you. We are very active on social media. Please follow us.