Do you want to improve the conversion of your website? In this article, we offer you steps to get there. Do you desire to convert or transform your visitors into potential customers/prospects and even real customers? You are in the right place! This article will help you in that direction.
This article aims to provide you with the techniques and tips necessary to convert your visitors’ web into potential customers and even into customers.
Why should you care about the conversion of your website?
The purpose of any website is to make sales, so basically, it’s converting any visitor into a potential buyer. In marketing jargon, this is called web conversion.
Your website’s conversion is a key and central element of merchant and marketing activity on the internet. Conversion can be defined as the fact that a visitor or the recipient of a campaign performs the desired action.
Thus, there is a conversion when a visitor turns into a prospect or turns into a customer.
Being able to make sales takes planning and putting in place a set of processes that will make your visitors leave their information with you or go to checkout. This article will give you five (5) major tips that can help you in this regard.
Tips to improve the conversion of your website
There are several ways to convert visitors into potential customers. Below are some tips.
Tip # 1 – Install Live Chat on Your Website
The first tip is to install Live Chat on your website.
What is a live chat? Also called click-to-chat, it’s a real-time customer engagement solution. Thanks to a behavioural targeting and filtering engine, it makes it possible to manage interactions in real-time. Also, to increase the conversion rate and to optimize loyalty and customer satisfaction. Live Chat takes the form of a Chat window, available to website visitors who can be advised by a brand advisor.
The chat has become essential in electronic commerce. The rate of use of this solution has increased sharply in recent years due to its profitability.
There are several types of live chat these days. Some Live Chats have an artificial intelligence system that initiates the conversation once they are on the website.
This could cause your visitors to ask questions if they are lost or to navigate your website easily. In this case, your customers and prospects immediately get answers to their questions and feel reassured.
This type of live chat is like a companion for visitors and keeps them on your website a little longer. However, the online purchase request is then facilitated, and the conversion rate increases accordingly.
Tip # 2 – Simplify the ordering process.
The ordering or purchasing process is a set of operations that will allow your business to have goods and services necessary for its activity.
The more complex your ordering process, the fewer customers will be able to complete their orders. Rather than asking your visitors to fill out tons of documents, you can limit yourself to the essentials. Thus, a customer wishing to place an order will be able to do so more easily. This will limit his chances of abandoning the order and going elsewhere. For example, you can: remove superficial navigation, consider free shipping, accept multiple types of payment, display a good order confirmation page, etc.
Tip # 3 – Make sure there is continuity between the information
Continuity in information is a key factor in online shopping sites. Besides, this factor is decisive for customers when paying for their orders. Make sure there is continuity between the information on your site and external platforms.
There is nothing more frustrating than seeing a $50 product on Facebook or Google and realizing it’s $75 on the site. This helps to discourage the customer to your site. You must ensure at all times that your promotional prices remain the same when ordering. You must also be sure to remove promotional prices at the end of your marketing campaigns to avoid customers’ ambiguity.
Tip # 4 – Analyze the performance of your pages.
Millennials always want faster and faster services and won’t stay on a prolonged website. A slow website does not encourage people to stay there. You can use GTmetrix for performance. GTmetrix is an analysis tool making it possible to identify all the elements of the various web pages that slow down the loading speed of a site and Lucky Orange (the web Analytics software, making it possible to understand the reasons for the non-conversion of certain visitors) to get an idea of the movement of visitors to your site.
Another way to improve your pages’ performance is to do SEO (Search Engine Optimization) descriptions of the products. Note: You can search for SEO articles in our blog. SEO – Optimization for better positioning
Tip 5 – work on the ergonomics of your site.
The ergonomics web implements rules to design a site easy to use, where information East easily accessible.
These days, the majority of e-commerce applications and platforms need to be mobile-friendly. Because more than 70% of visitors use phones and tablets so, if your website isn’t mobile-friendly, you’ll have a hard time keeping the clientele young. Also, you would definitely lose in several sales. Because developing a mobile-friendly website is about seizing every opportunity. As well as overcoming the constraints of mobile devices to deliver the most efficient and satisfying experience to users.
A mobile-friendly website improves visibility on Google.
If you follow these five (5) basic tips, you will maintain a high conversion of your visitors to customers. Also, this would reduce the bounce rate observed on your website.
That’s all I had to share with you today. If you liked it, do not hesitate to leave your comment. Please share for others to enjoy. Have a great day!
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