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5 expert tips to improve your online reputation

Running a website or blog, but still not having good traffic on your page? So you are probably asking yourself a thousand and one questions? So take a look at your online reputation. In this article, we offer five expert tips to improve your online reputation. What is e-reputation? E-reputation, also known as web-reputation, is… Continue reading 5 expert tips to improve your online reputation

Running a website or blog, but still not having good traffic on your page? So you are probably asking yourself a thousand and one questions? So take a look at your online reputation. In this article, we offer five expert tips to improve your online reputation.

What is e-reputation?

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E-reputation, also known as web-reputation, is quite simply the reputation of a company, a brand, an individual or a product on the internet. In other words, e-reputation is the image of an entity on the internet.

The challenges of e-reputation

There are several issues in e-reputation. These issues are played out on search engines, online opinion platforms, social networks or via local referencing. If you manage to control your brand image it means that you indirectly ensure a wider and controlled visibility and gain customers at the same time.

5 tips to improve your online reputation

Respond to customer complaints in the comments

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The main way to avoid improving your online reputation is to avoid arguing with your customers in the comments. Some customers prefer to leave unfavorable comments which more often than not are irritating. It is advisable to respond to this type of criticism calmly. So, dealing with a negative situation will reassure prospects of your professionalism.

Use storytelling

If you want to improve your online reputation, embrace the use of storytelling on your social media. Storytelling allows you to highlight the means you are deploying to achieve your short, medium and long term goals. You can also talk about the humanitarian actions carried out by your company or other activities, tell its genesis by telling the life of its founder, or talk about your environmental approach.

Use user-generated content

Sharing the publications, positive reviews and photos posted by your customers can improve your online reputation. The content your customers generate is a benefit to your brand. These contents positively influence visitors

Create a review funnel

Moreover to improve your e-reputation, you can also use an e-reputation management software. This software makes it possible to create an automated process for collecting opinions. Also, it allows you to remove negative opinions from your customers and visitors. However, we want to remind you that the reviews are here to help you improve or find a solution.

Create relevant and quality content

To improve your online reputation, you need to show your expertise through your content. Share a relevant content and useful to your customers. Your content must be able to convey real training and be able to educate visitors practically on a specific topic.

Monitor your e-reputation

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Monitor your online reputation with adapt tools. You can, for example, use Awario, Hootsuite or TalkWalker to analyze your reputation. These tools help you see and respond to impact on your brand or products quickly.

Conclusion

In conclusion, if you have an online store or other business, know that your reputation is very important to you and your customers. So take the time to work hard on your online reputation. Don’t let your actions or comments smear your image online.

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