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10 tips to create a website that stands out

There are many sites. Every day we are still creating new sites, whether professional or online stores. For this purpose, it is essential to create a site different from the others in order to be able to attract more traffic to the site. In this article, we’ll illustrate ten tips that will help you build… Continue reading 10 tips to create a website that stands out

There are many sites. Every day we are still creating new sites, whether professional or online stores. For this purpose, it is essential to create a site different from the others in order to be able to attract more traffic to the site. In this article, we’ll illustrate ten tips that will help you build a website that stands out from your competition.

10 tips to create a website that stands out

Tip # 1: Know your target

Creating a website requires developing a plan to first edge. For a site that stands out, do a study on your target. If you have already opted for the creation of a website, it is good to define your target. It will let you know what type of content to use and how to address it. For example, if you want a feminine lingerie site, your primary target will be automatic women and the secondary target will be men. To this end, your content must be more feminine than masculine. So, it is always very important to know your target well.

Steps to study your target

There are a few steps to identify your target. Especially :

  • Analysis of your offer . Know your products first. Identify what needs they can meet, is this offer aimed at professionals or individuals, etc. so knowing what you are offering will make it easier to understand who it is for.
  • Differentiate your customers . If you have an online and physical business, you need to know your online and offline customer customers.
  • Collect data on your target. It is recommended to have certain information about your target, as this information will be used to segment that target. For example, for the online target, you may need information such as: their online behavior (pages visited, visit time, click-through rate, click-tracking), the connection context and the origin of the traffic (search engines used, social networks, mobile or pc, etc.). For the offline target, you should know
  • Segment your customers. At this level, you must classify your customers according to socio-demographic characteristics (sex, age, family status) psychological (lifestyle) and their purchasing behavior.
  • Identify their needs and expectations. This analysis of your target’s needs and expectations will allow you to have long-term conversion results.

Tip # 2: Use a Responsive Template

A distinguished site is one that uses a responsive template. It is a template that facilitates the display of the site on the screen of any medium. For example on computer, smartphone, tablet, etc.

The importance of a responsive theme?

The Responsive theme plays a big role in the natural referencing of your website, because Google puts forward the sites which have a plurality of representation. Note that the Google Mobile Friendly algorithm is the main index for referencing sites. Adapting your application with the responsive theme is important for natural referencing and also for referencing through social networks.

You can find responsive themes on Template’s official website such as Wix, Bootstrap, WordPress, etc.

What are the recommendations during development?

To successfully develop a website, there are some things you need to take into consideration. Below are some recommendations:

  • Comment your code : During development, take the time to comment on the different parts of the codes you use. These comments will help you better understand what you are doing in the code.
  • Choose a competent host : to choose your host, there are many parameters to take into account. Mainly, the price and the technical aspects. Also check its support if it is of good quality.
  • Make backups of your code : you can save your codes to be able to use them later. It does not only concern CSS, but also common interface elements and standard test elements such as variable size images, texts, pdf, etc.
  • Choose the solution (programming language) adapted to the problem: if you want to successfully develop your website, you must have a good understanding of the programming language you want to use. Inform yourself beforehand about the language before installing it on the site.
  • Check security : there are sometimes security vulnerabilities like spam, and data stealing for example. It is therefore essential to protect the data of your users by making updates and checking the plugins added to the site.
  • Online payment : if you are developing an e-commerce site, it is recommended that you understand the needs before you start to avoid wasting time. There are a few questions you should ask yourself before you start designing the site. Questions like: what are the delivery methods? what is the amount of taxes?
  • Perform tests : during the creation of a website, you must do tests after each step, because you can make mistakes and it is only these tests that will allow you to know where the problem is.

Tip # 3: Optimize the site for natural referencing

It is not only enough to have a website, but also to be able to position it on the search engines. For each content and page, it is necessary to optimize a few important elements to have more visibility. For example, optimize URLs, keywords, titles and HTML tags, your page load time, update your short articles, etc. These elements. Note that the optimization changes depending on the site and its environment. So, to have a distinguished website, you have to work well on the site’s SEO.

Some tips for optimizing the SEO of a site

  • Optimize your Urls
  • Optimize your titles and html tags

Titles and meta-descriptions should make people want to click on your articles. For your SEO, you can place the keywords in your h2 titles, in the alt attributes of images and links.

  • Optimize the loading time of your pages

The ideal is to have pages that have a fast loading time, because if your pages load slowly, Internet users may flee your site. In addition, Google penalizes sites that are too slow. So, to be well referenced, you have to improve the loading time of your e reducing the weight of the page.

  • Update your articles

If you have a site and your articles are very short, it is best to improve them because your content can affect your SEO. Write long and relevant content

  • Generate backlinks

Backlinks are important for improving your SEO. Using Backlinks to show Google how interesting and popular your site is.

  • Use Google Analytics and Google search console

The use of Google Analytics for the SEO of your site allows you to have relevant and precise statistics. It helps to understand who your audience is, their behavior, traffic acquisition, conversion rate. However, Google search console improves many criteria. It also observes how Google indexes your website, and also the performance of your keywords.

Tip # 4: Create effective content

The quality of your content is very important for a site and the visibility of a business. To have a site different from others, your content must be relevant, they must have a minimum of 1000 words, because these contents have a role to play in the referencing of the pages of your site.

Web content is textual data that allows search engines to recognize text, and also meta, title and alt tags.

To create quality content, follow this link https://www.prositeweb.ca/contenu-de-qualite/

Tip # 5: learn how to use internal and external links

An internal link is a link to another section of the same web page or to another page of the same website or domain. On the other hand, an external link is a link that directs to a page that does not belong to the same domain or website. To not lose your visitors, make sure that by clicking on these links, they can open in another tab. By using this trick, you will find that your site is different from the others, because some site does not add external as well as internal links.

Tip # 6: Add contact information to your site

Another very important tip to distinguish yourself from other sites is to fill in your contact information on the site. Many are these sites that do not add or forget to put their contact information. As an example, if you have an e-commerce site, and you don’t have contact information, this will scare visitors away because they will think you are not serious.

Tip # 7: Talk about the topics you are passionate about

Also, to be able to have a different site, write stories with topics that you are passionate about. There is nothing more beautiful than seeing someone who has mastered a subject. Always be honest in your writing. So your readers will stay loyal to your website.

Tip # 8: Add an image

For each article, note that you must always add an image that will be highlighted. This image must be very attractive to capture the attention of Internet users. Also, add either an image, video etc in your articles to make reading more interesting and hence it will increase traffic to your website. Some sites do not use images in their content, so to create a distinguished website, the advice is to add images to your content and highlight it.

Tip # 9: Use a CMS

The CMS (content management system) is a content management system that allows you to easily create and modify a site, a blog or a mobile application. It is beneficial to have a cms on your site because it easily produces SEO optimized content. In addition, this software enhances the security of your site.

Some CMS to recommend for your site

There are several types of content manager for your. Here are some of the most used.

Tip # 10: Use good plugins

A plugin is software added to a site to supplement and improve the functionality of a site. Note that some plugins may be incompatible with the existing cms on your site. This is why, take the time to read all the necessary information about the plugin before installing it.

The plugins have several features such as: translating a site into several languages, optimizing natural referencing, managing broken links, optimizing photos, analyzing traffic, etc.

By using plugins on your site, you make the difference with other sites which have only one language for example.

To find plugins, you can, for example, go to the official WordPress site. WordPress has a wide variety of plugins whether for professional or e-commerce sites.

Conclusion

Having a different and distinguished website is a job that needs to be prepared in advance. There are many ways to make a great website, but we’ve picked out the most important ones that will help you. If after reading this article you are still having difficulty, you may possibly Contact us for more advice.

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