Did you know that data analysis in web development is really crucial? In fact, if you don't take into consideration data, sooner or later you will sink. The purpose of this article is to show you how important it is to collect data. Also, we will see how you could use those data to your advantage in order to generate more sales or leads.
When do you know that you need data analysis?
You know you need data analysis within your organization when at a point of time you don't see any result. As a matter of fact, most of the time when you invest time and money on your website and see no result in short or long terms, that means something is wrong. For example, I had a chance to work with a marketing genius who understood the power of data analysis. One day, I realized that he was using Lucky Orange
to monitor websites activities. Later on, I just realized that the tool could make me see some of the details you never imagine.
As a manager, it is always good to have your own ideas on how things are supposed to be. However, there come a time where what you believe do not generate any sales or lead. To better explain that, let us illustrate with a researcher. A researcher will spend day and night working on a new formula, and jubilate about its finding. Despite all the great exploits, all the work will become relevant only when we start testing and see the results in a real situation. Moreover, the results of the finding might even end up being completely different after testing. It is because successful companies understand the power of data analysis that they always make sure to take into consideration customers opinions.